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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? What is PPC? PPC stands for “pay-per-click advertising.” PPC or SEO?

PPC 81
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So there was always the affiliate program and then all this other and business development, I think now it's all coming under one roof under one platform.

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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

According to Larry Kim, founder and CEO of MobileMonkey, “Facebook Messenger chatbots are the #1 growth marketing channel for the next +5-10 years.” Anyone can use easy to use tools from a company like MobileMonkey to create chatbots in minutes without any help from software developers. Messenger marketing drip campaigns.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). These channels are awesome (also see visual #5 above). So stop that.

Analytics 154
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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 135
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

SEO & PPC, Because You Should! Develop a Smarter Understanding of Your Audiences. You can start with all the standard reports, but perhaps the fastest way for you to start exploring the best features is to download some of the wonderful solutions in the Google Analytics Solutions Gallery. You spend money on SEO and PPC.