Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. When should I hire a fractional CMO?

Hiring 76

Hiring Leadership Differentiation Cost 76

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. Differentiate the messaging between your brand and personal profiles. . But if someone looks you up, and finds someone else [with the same name] whose interest is kite surfing, that doesn’t do you any good. Not every person that buys from you will be a superfan.

Reputation 134

Reputation Audience Management Social Media 134

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. You know, I, I think when we got to the point where we could hire our first employee was a pretty big milestone cuz OAR was o it was kind of a weird company.

SMS 90

SMS Technical Review Channel Cofounder 90

ConversionXL

NOVEMBER 19, 2019

How do you compete with one of the biggest names in your industry—and with a brand new product? Differentiating our product. We also found out why people switched from Slack, which became the first of two ways we sought to differentiate our product. Three years ago, we launched Chanty, a SaaS application for team chat.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. So I thought it might be interesting.

Hiring 66

Hiring Leadership Email Campaign 66

Transformify

OCTOBER 26, 2019

These sub-goals differentiated our employer brand. To promote our Employer Brand, we used both online and offline media channels and followed certain steps to achieve the best results. A choice of promotion channels. LinkedIn, Dou and Instagram were determined as the most effective channels for promoting our Employer brand.

Developer 49

Developer Differentiation Channel Audience 49

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Don’t expect an outside agency to sacrifice more leads for better leads if they’re hired and fired on quantity. The familiar proverb applies: “No-one ever got fired for hiring IBM.”. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 92

Email SMS Marketing Channel 92

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

Software Review 86

Software Review Marketing Technical Review Michigan 86

Duct Tape Marketing

JUNE 16, 2022

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association.

Technical Review 74

Technical Review Naming Networking Washington 74

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

Small Business 88

Small Business Software Review Marketing Technical Review 88

Duct Tape Marketing

SEPTEMBER 1, 2022

Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. We dive into how building a solid culture and hiring the right people is extremely crucial to achieving success in your company.

Hiring 90

Hiring Social Media Technical Review San Francisco 90

ConversionXL

APRIL 18, 2017

Build a name, build an audience. It’s so much easier to run an agency business if you have a personal brand name and an audience. All things equal, there’s less friction and uncertainty in going with the one that has the brand name. Today, there are so many ways, and the channel isn’t the important part.

Conversion 87

Conversion Framework Revenue Analytics 87

Hearpreneur

JANUARY 1, 2023

Analyze the interest rates and the investment amount that is under your name. Reassess all the differentials based on demand, always prioritizing products and services with greater profitability and better cash generation. However, laying off the most recent hires can erase a company's progress toward change and diversity.

Entrepreneur 95

Entrepreneur Software Review Technical Review Revenue 95

Duct Tape Marketing

JULY 13, 2022

The Profit First Professional organization is designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the market. And the owner, his name's actually Stephen King. They come back a second later and have a question, oh, do I sort invoices by first name or last name?

Employee 90

Employee Design Networking Differentiation 90

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 7:15] How do you manage the fact that somebody is hiring you to do marketing, but you can’t really do marketing if you don’t get into every aspect of their business? [10:20] And the execution is the roadmap.

Marketing 73

Marketing Differentiation Sacramento Small Business 73

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. Step 3: Brand and differentiate yourself. The importance of a domain name.

Software Review 74

Software Review Software Delaware Forecast 74

Mike Michalowicz

NOVEMBER 13, 2019

MIKE: MOST PEOPLE DON’T THINK OF GIFTING AS A MARKETING CHANNEL. Differentiating ourselves as a brand – whether we’re a Fortune 500 company or a solopreneur. And also hired me to speak to his company. And no, you’re not going to put your name or company logo on it, because then your gift is about you. I needed out.

Channel 60

Channel Ethiopia Mexico Marketing 60

ConversionXL

NOVEMBER 19, 2019

How do you compete with one of the biggest names in your industry—and with a brand new product? Differentiating our product. We also found out why people switched from Slack, which became the first of two ways we sought to differentiate our product. Three years ago, we launched Chanty, a SaaS application for team chat.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

Up and Running

MARCH 8, 2016

The people that hire you are taking you into their trust. If you do hire employees, they will also need these characteristics: Trustworthiness. Because you’ll be entering an already-saturated market, you will need to figure out a way to differentiate your service offerings. Will you do everything yourself or hire employees?

SBA 60

SBA Technical Review Software Review Business Plan 60

YoungUpstarts

MARCH 11, 2020

It’s your company’s entire identity, inclusive of many components those outside your business might not consider: your voice, positioning and messaging, target audience, visual design, logo, and website content, just to name a few. You are not sufficiently differentiated from your competition.

Developer 182

Developer PR Differentiation Retention 182

YoungUpstarts

SEPTEMBER 3, 2020

It includes targeted campaigning, your brand’s interface and messages customized according to its audience and purpose, handling of distribution and acquisition channels, and much more. Your ultimate goal is to transform your startup into a company so widely recognized that its name directly alludes to supreme quality and standards.

Marketing 147

Marketing Startup PR Campaign 147

Duct Tape Marketing

FEBRUARY 16, 2022

6:12] If I’m just getting started as a coach and need to get clients, is there a channel that you would tell people is a great place to get a jumpstart? [7:38] Is there a channel, is there a place, is there an activity that you would tell people? 4:27] How do you get clients without paid advertising? [6:12] That's my show.

Reputation 95

Reputation Advertising Networking Programming 95

Steve Blank

FEBRUARY 10, 2016

Funding challenges and other issues founders face in the early days of starting up were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Hire around you to fill those weak spots. …. Nayeem : I didn’t, no.

Silicon Valley 120

Silicon Valley Ohio Columbus Entrepreneur 120

Duct Tape Marketing

OCTOBER 28, 2021

Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors. And then when it comes to being a leader, hiring, and managing that’s really the biggest area where they struggle. Marketing Podcast with Barry McCarthy. What’s your advice? [16:29]

Small Business 101

Small Business Entrepreneur Green Community 101

Up and Running

MAY 1, 2014

Use this chapter to describe your current team and who you need to hire. At the top of the page, right under your business name, include a one-sentence overview of your business that sums up the essence of what you are doing. How do you plan on differentiating from the competition? Read more ». Management Team. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Duct Tape Marketing

JANUARY 18, 2023

the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? The plumber you hire, they all have the same wrenches, they all have the same hammers. And it's usually sitting in the recruiting side, Hey, we gotta, why don't we have an Instagram channel? Yeah, yeah.

Chicago 73

Chicago Hiring Conversion Audience 73

Hippoland

OCTOBER 9, 2016

Demonstrate that you can pull the trigger on things quickly — whether it be getting customers, hiring / firing employees, or product development. And then after that, present a differentiated solution that doesn’t have these same nuanced issues. Use a company domain name as opposed to a Gmail / Yahoo / Hotmail / AOL email address.

Seed Stage 48

Seed Stage CTO Hire Email Later Stage 48

Duct Tape Marketing

SEPTEMBER 10, 2019

When an acquirer looks at your company, if your gross margin is dropping consistently year over year, they’re going to draw the conclusion that you’ve lost your marketing differentiation. Make room for a revenue channel. I know that’s something you talk a lot about with your customers. So it’s important.

Entrepreneur 48

Entrepreneur Switzerland Revenue Differentiation 48

YoungUpstarts

JUNE 4, 2014

Too many hiring managers — 66 percent according to one survey — think today’s new graduates just aren’t prepared to enter the workforce. Many of them cite details like typos on résumés as reasons why they don’t want to hire a new college graduate. If you’re going after a promotion, it can help differentiate you from your coworkers.

Leadership 154

Leadership Restful Hiring Finance 154

Duct Tape Marketing

NOVEMBER 29, 2023

I can't remember the author's name, but pretty big book, and she gets into dinner gatherings even. So how do you differentiate those? John (11:22): Hey, have you ever tried to hire freelancers and found that the quality of work was lacking or you got all the outsourcing excuses as to why the work didn't get done on time?

Social Media 61

Social Media Community Audience Media 61

Duct Tape Marketing

MAY 18, 2023

07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] Maybe explain kind of how you differentiate your content based on maybe where somebody is in a potential buying situation. And a lot of times you can hire somebody to go do a lot of it from there.

ChatGPT 90

ChatGPT Advertising Email Viral 90

Duct Tape Marketing

JANUARY 4, 2024

Maybe explain how you differentiate your content based on maybe where somebody is in a potential buying situation. So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material? And a lot of times you can hire somebody to go do a lot of it from there.

Revenue 76

Revenue Advertising Email ChatGPT 76

ConversionXL

MARCH 28, 2017

If [company name] were a person, what kind of person would it be? (or Here is her magic “cold” outreach template: Hi [Name], I found your profile on LinkedIn and wondered if you’d be interested in participating with a research study I’m running geared towards [their field of expertise]. Thanks, [your name].

Conversion 48

Conversion B2B Naming Acquisition 48

Duct Tape Marketing

OCTOBER 12, 2022

12:59] The typical small business owners are out there saying they have so many channels to keep up with to respond to clients, customers, or prospects and that it is hard to keep up – who’s got time for all of that? [14:23] 53% of consumers have hired a company that responded first, even if they were not the least expensive.

Customer 78

Customer Turkey Networking Email 78

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Do you feel like you know what differentiates your business from every other business out there? There is no way I would let them hire that out. You wanna feel cool. powered by.

Community 79

Community Framework Advisory Board Viral 79

Duct Tape Marketing

AUGUST 16, 2023

Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI. 06:12] Today we don’t have any way to stand out in the market or way to differentiate ourselves from our customers.

Channel 62

Channel Hiring Sales Marketing 62