View from Seed

JANUARY 24, 2018

We are not an AR/VR, blockchain, AI, or ecommerce fund. For this reason, we’ve partnered with Guild members who have experience across different kinds of customers, business models, and distribution channels. Some of our portfolio companies will rely on great design to create loyal usage like Sunrise Calendar.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

Up and Running

NOVEMBER 23, 2021

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? But what is eCommerce fulfillment and how can it help in customer service and retention? What Is eCommerce fulfillment? What models of eCommerce fulfillment are available?

eCommerce 110

eCommerce Customer Retention Reputation 110

ConversionXL

SEPTEMBER 10, 2018

Silos also exist between external partners, such as agencies and consultancies. Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Set clear responsibilities across partners. And they stick to them.)

Metrics 132

Metrics Campaign Channel Advertising 132

The Next Web

DECEMBER 30, 2012

Social media marketing for startups : How to use social to launch, position your messaging and get distribution. Advanced Google Analytics : Learn all about RegEx, advanced segmentation, intelligence alerts, custom reporting, event tracking, virtual page views, Ecommerce tracking, and custom variables with practical exercises.

Artificial Inteligence 156

Artificial Inteligence Founder Private Equity Ruby 156

The Equity Kicker

MAY 11, 2016

Andy Dunn, the founder of Bonobos and one of the most thoughtful writers I know on ecommerce, penned a good piece yesterday entitled Digitally Native Vertical Brands. The DNVB [vertically integrated ecommerce company] is usually maniacally focused on customer experience and on customer intimacy. our partner company Spoke ).

Vertical 60

Vertical eCommerce Differentiation Distribution 60

Austin Startup

MARCH 26, 2019

They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix? And something always breaks.) These add up very quickly.

Technical Review 49

Technical Review Software Review China Acquisition 49

This is going to be BIG.

FEBRUARY 22, 2010

The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR. One thing is for certain — you must have experience dealing with large scale distributed applications. Interested candidates should e-mail keyhirewire@firstround.com with "Modcloth CTO" in the subject.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

David Teten

JANUARY 11, 2020

They’re taking a $1m check from me, or giving $5m to me as a limited partner. Other coinvestors: Limited partners, other VCs who are coinvestors, private equity funds which are potential growth-stage investors, etc. Jourdan Urbach, Managing Partner of Brandt & Co. Distributing content. Today, I do this manually.

Social Media 60

Social Media Technical Review Media Private Equity 60

Startup Lessons Learned

MAY 9, 2012

Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Startup Professionals Musings

JANUARY 22, 2012

Sales channel pivot. When they find how expensive and time consuming this is, they need to use what they have learned from customers to consider a distribution channel, ecommerce, white-labeling the product, and strategic partners. Another is the famous razor versus blade strategy. Product versus services pivot.

eCommerce 237

eCommerce Channel Differentiation Distribution 237

ConversionXL

APRIL 3, 2019

Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. Identify and iterate down-funnel levers.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Startup Professionals Musings

SEPTEMBER 21, 2015

Every smart startup starts with a focus on a unique advantage, such as owning a distribution channel. Every business brings a set of existing customers who are great candidates for additional sales from a partner-competitor. Complementary advantages can expand both markets. A competitor may have complementary strengths.

Non-disclosure Agreement 120

Non-disclosure Agreement Intellectual Property Non-Compete Startup 120

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. List key partners and resources you will need, and then list your core team as well as their roles. List key partners and resources you will need, and then list your core team as well as their roles. The business model.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Professionals Musings

DECEMBER 16, 2010

Sales channel pivot. When they find how expensive and time consuming this is, they need to use what they have learned from customers to consider a distribution channel, ecommerce, white-labeling the product, and strategic partners. Another is the famous razor versus blade strategy. Product versus services pivot.

Startup 222

Startup eCommerce Channel Differentiation 222

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. billion in annual subscription revenues not including advertising or eCommerce). They controlled distribution to the masses. &# And I’d say sardonically , “no, Mom, you’re not on the Internet. AOL was closed, the Internet was open.

Social Network 318

Social Network Networking Internet Technical Review 318

ReadWriteStart

SEPTEMBER 24, 2019

What does it really takes to have a successful eCommerce store. Hire checkout trust signals to make it a secure gateway and partner with known payment facilitators because users are always skeptical about new companies. Every E-commerce startup needs to market their website and its products through different channels.

Startup 124

Startup eCommerce Audience Widget 124

YoungUpstarts

MAY 8, 2015

An overload of spam complaints can cause problems with your email marketing firm and impact your brand on social channels if you develop a “spammer” reputation. With more than 70 partners representing more than 100 consumer brands. While unsubscribes are bad, spam complaints are much worse.

Email 100

Email Marketing Cofounder Mobile 100

VC Cafe

JUNE 22, 2010

VC Café is privileged to support the event as the main media partner. Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. Screenpeaks is the leading provider of Visual Radio and Slide TV CHANNELS.

Media 145

Media Social Network Flash 145

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Both Sides of the Table

FEBRUARY 3, 2011

<Small plug> – I invested in an awesome company called … awe.sm … that is a performance tracking tool that let’s you measure efficacy of channels like this (email, facebook, twitter, linkedin, etc.) What is the mix of revenue between ads, subscriptions, digital downloads & ecommerce.

Viral 303

Viral Investment Bankers Video Business Model 303

Both Sides of the Table

MAY 4, 2010

Had a great chat with Jim Armstrong who is a General Partner at Clearstone Venture Partners today on TWiVC. We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands. AppDynamics.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Duct Tape Marketing

MAY 2, 2013

Evernote makes a great software product and distributes it through a free to upgrade approach. Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. This is probably the most common approach.

Business Model 77

Business Model Aggregator eCommerce Distribution 77

Up and Running

AUGUST 2, 2012

This keyword is quite literally the key to subscribing to your opt-in SMS distribution list. Integrating your keyword and short code* into your existing marketing materials allows customers and prospects to discover and opt-in to your SMS distribution list. Here’s a live example: Text KEYWORD to 86201. Examples of Integrating SMS.

SMS 76

SMS Redemption Marketing Campaign 76

Duct Tape Marketing

FEBRUARY 27, 2019

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super targeted, highly relevant email, Facebook and Instagram marketing. Back to Podcast. Transcript. Give me an example.

China 64

China New York City New York Technical Review 64

www.vccafe.com

MARCH 11, 2013

free, distributed source code control management system. Mark Suster GRP Partners Advice. Philippe Botteri, Bessemer Venture Partners. Their Partners all come from industry, where each has held senior level executive positions delivering industry-leading products. accel partners. Advent Venture Partners.

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. PRNewswire – Press release distribution service. Further Reading: The Ultimate Guide to eCommerce Email Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. The very first thing you'll see will be the distribution between desktop, mobile (smartphones) and tablets. If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JULY 17, 2015

I would just use a simple A/B, but then leveraging the segmentation, too, as I think you both talked about, look at them before, look at the new versus repeat marketing channel, different segments of customers and how they behave. Peep: All right, so on the eCommerce side, lots of different types of pages. Peep: Perfect. Yuan: Yeah.

Video 48

Video Mobile Conversion Audience 48

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. But it’s arguably even harder in a place where there aren’t ready distribution channels.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. But it’s arguably even harder in a place where there aren’t ready distribution channels.

Asia 48

Asia Indonesia B2B Singapore 48

Duct Tape Marketing

NOVEMBER 27, 2019

Check it out at semrush.com/partner/ducttapemarketing. Ron Tite: So one of the things that REI did was they closed their store and all eCommerce channels on Black Friday. They’ve increased other partners. What I love about that is, what I call in the book the Howdy Partner, right? And it has grown.

Arizona 57

Arizona SEO Curation Portfolio 57

Occam's Razor

DECEMBER 12, 2011

As you improve the user experience, information architecture and relevancy of content on your site, it is important to keep an eye not on the rather useless metric of Average Page Views per Visit or Average Time on Site but rather on the distribution of page depth. Days to Conversion is in the Ecommerce section of your web analytics reports.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

DECEMBER 3, 2012

Ditto for YouTube brand channels. Do you have yet another lame brand channel full of just your TV ads, or does yours rock, like Tide's or Purina's , which offer tips and in many ways make your life better and really connect with you? You can of course do ecommerce/lead gen. We have many advertising channels available.

Framework 147

Framework Marketing Search Mobile 147