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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

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Hiring Writers at Your Startup? Scrap Your Usual Approach

View from Seed

The best writer I ever hired at a startup wasn’t a former journalist. The best writer I ever hired at a startup didn’t have a resume. The best writer I ever hired at a startup is trying to work at your startup all the time, but 99 out of 100 times, you pass. Why We All Usually Botch This Hire.

Hiring 335
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Is the Lean Startup Dead?

Steve Blank

He just hired Meg Whitman. Since NewTV won’t be making the content, they will be licensing from and partnering with traditional entertainment producers. NewTV will depend on partners like telcos to distribute the content. the ex-CEO of HP and eBay, as CEO of NewTV. If not, he still has the option to pivot.

Lean 335
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How to Use Strategic Partnerships to Grow your Small Business

Up and Running

Does partnering with other businesses make sense? Here are a few of the advantages to consider when partnering with another brand or business. Depending on who you partner with, this could be an entirely new complementary audience or an expansion of the market you already serve. But what if you own a small business?

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How Today’s Startups Can Adapt to a Globally Distributed Model

ReadWriteStart

Still, COVID-19 helped tip the balance towards a globally distributed model. A flexible model is especially helpful for startups that can’t always predict what talent they will need when, and have low budgets that force them to hire for project work instead of filling in-house positions. Factors that are tipping the scales.

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How To Find the Right Co-Founders?

Steve Blank

Who can I hire later? Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If Or can we outsource these activities to Partners?” Can these skills be outsourced to partners or are they integral to the DNA of the company?

Cofounder 335
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A Simple Map for Innovation at Scale

Steve Blank

How do they become present on new social media and communications channels? How to they use the new distribution channels competitors have adopted? How do they make these transitions without alienating and losing their existing customers, distribution channels and partners?

Framework 389