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Startup Metrics

TechEmpower

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel.

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Boost Customer Satisfaction with Salesforce Distributed Marketing

The Startup Magazine

Salesforce Distributed Marketing refers to the marketing platform that companies embrace when some consumer touchpoints of their brand lie outside the general eco-system of corporate marketing. For instance, they are your vendor partners, franchisees, etc., Offer your customers a personalized experience that connects them to the brand.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone.

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Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone.

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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. It’s the antithesis of the Lean Startup.

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Why a Company Can’t “Be More Like a Startup”

Steve Blank

As more and more companies face disruption from globalization, new technology, and startups that have more capital than the incumbents, the continuing cry from Wall Street investors is, “Why can’t companies be as innovative as startups?”. Here’s one reason why: Startups can do anything. Startups can do anything.

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