Marketing Analytics: Attribution Is Not Incrementality
Occam's Razor
JULY 5, 2021
Attribution is simply the science (sometimes, wrongly, art) of distributing credit for Conversions. An introduction to multi-channel digital attribution analysis. In English, this means if someone clicked on a Paid Search ad on Bing and converted. Organic Search, got the individual to an optimal page on your site.
Let's personalize your content