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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

Attribution is simply the science (sometimes, wrongly, art) of distributing credit for Conversions. An introduction to multi-channel digital attribution analysis. In English, this means if someone clicked on a Paid Search ad on Bing and converted. Organic Search, got the individual to an optimal page on your site.

Analytics 148
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Is the Lean Startup Dead?

Steve Blank

NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Massive liquidity awaited the first movers to the IPO’s, and that’s how they managed their portfolios.

Lean 335
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Is the Future of Healthcare a Telehealth Company for Every Condition?

View from Seed

Dear Brightly (a NextView portfolio company) provides a telemedicine-powered ecommerce experience for prescription-grade retinoids so consumers no longer need to take time off work to go see a dermatologist for 10 minutes just to obtain a prescription for the serum.

Vertical 156
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Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

The Innovation Portfolio. Companies manage these three types of innovation with an innovation portfolio – they build innovation internally, they buy it or they partner with resources outside their company. Is the Potential Acquisition Searching or Executing? Five Types of Innovation to Buy.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154
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How to Develop and Speed Up Your Hiring Strategy After a Round of Funding

Up and Running

Create interesting recruitment content and distribute it through all relevant social media networks. To pique the interest of such passive prospects, distribute recruitment-related content. Convert your channel traction into an effective social recruiting platform by implementing social recruiting tips for businesses.

Hiring 84
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Requests for Startups in 2024

VC Cafe

Bitcoin Allocation – Growing the role of bitcoin in investment portfolios. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation. There doesn’t exist a web search API that has access to page content, parsed outlinks from the page, or even edit history.