A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. Or you can start selling to enterprise — nothing wrong with that — but then your high cost-basis of marketing, sales, and service will not scale downward. HT Tom Tunguz ).

Restful 202

Restful Founder Revenue Acquisition 202

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. Anchor Your Sales And Marketing Efforts. In this post, you’ll find out the importance of including PR in your business plan.

Public Relations 235

Public Relations Business Plan PR Distribution 235

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

Startup Professionals Musings

JANUARY 30, 2021

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In SolidWorks 2: The best VAR management program in the world?

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Both Sides of the Table

MAY 19, 2010

The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends. Gilt Group is currently the largest private sale web site in US. To be fair to Ben Horowitz – I think he thinks this as well. Time will tell. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

Startup Professionals Musings

MAY 14, 2012

A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives.

Business Model 242

Business Model Distribution Viral Green 242

Sophia Perl of Wisdom

AUGUST 27, 2011

During lunch at school, he would have sales calls with customers and say that he had a hard stop at 1pm. To this day they have auctioned off $55m worth of websites with 55% of website sales ending above it’s initial sales price. Pick up a book on sales and negotiating. I’m going to have to try this one day.

EC2 53

EC2 Social Network Distribution Demand 53

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Ask every employee to focus on sales. Aggressively enter new markets and sales channels.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Professionals Musings

JANUARY 29, 2011

A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives.

Business Model 246

Business Model Distribution Viral Green 246

Up and Running

JULY 26, 2016

Aug-15: Head of Sales (growth team). We spent a year building a solid sales and growth team before we even expanded our product team. See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Brandanew

JUNE 15, 2015

Storytelling is the art of convincing your target audience to buy your products and services without actually giving them a sales pitch. This technique should not be misunderstood as complete eradication of advertisements; it only asks marketing professionals to make those ads more real in nature instead of aimed at their sales target.

Viral 100

Viral Marketing Social Media SEO 100

Rob Go

JANUARY 12, 2015

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. It is hard to translate rapid end user adoption with actual business success (eg: monetizing a large audience, or moving from end-user SAAS to enterprise sales). The Case for Traction.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

monetizing a large audience or moving from end-user SaaS to enterprise sales). Great teams fail to build a product and get early distribution all the time. Generally speaking, this is because of what it takes to get early distribution in these markets. So, if you are going to pay up as a seed-stage investor, pay up for team.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

ConversionXL

JULY 7, 2020

If you’re looking for an alternative way to drive traffic, leads, and sales, Pinterest is an opportunity. Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Quit boards with a low virality score (which you can check in Tailwind). Paid ads can supplement it.

Marketing 114

Marketing Viral Campaign Search 114

YoungUpstarts

SEPTEMBER 13, 2018

Many prospects need a great deal of time and information before they decide to entrust others with managing their social media channels. Content doesn’t have to “go viral” to benefit your business. Invest in producing and distributing content; it pays off! Create content that continually builds your brand reputation.

Social Media 113

Social Media Sales Cycle Audience Media 113

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Or right here on the good ol’ Internets? Have you considered when is the best time to offer that message?

Marketing 84

Marketing Startup Viral Small Business 84

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” ” Udemy.

Programming 48

Programming Technical Review Small Business Illinois 48

Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? For example, at a minimum, a web based startup needs to understand the Customer Lifecycle, Customer Acquisition Cost, Marketing Cost, Viral Coefficient, Customer Lifetime Value, etc. Dave McClure’s AARRR Model is one illustration of the web sales pipeline. Viral Acquisition Ratio.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

Duct Tape Marketing

MARCH 20, 2019

Stage two was about getting those five channels to a level where they can start to pay dividends, and then adding on three additional channels. In addition to going even deeper into the channels you’ve already established, here you add CRM, marketing automation, and analytics and tracking into the mix. Add to SEO.

Marketing 65

Marketing Social Media Campaign Analytics 65

crowdSPRING Blog

JANUARY 29, 2012

A global pool of creativity has always existed, but technology has enabled the creators to find new access to clients, new channels for sales, new tools for self-marketing, and new opportunities to find audiences without the interference of the traditional gate-keepers. Related posts: Personal branding in a world of meat.

Social Media 86

Social Media Distribution Viral New York 86

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JANUARY 11, 2013

Appsumo is an daily deals website for the coolest web apps and other digitally distributed goods. This is what they say about themselves: We are an distribution channel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. Case studies. Image credit. Case #1 – Appsumo. Image credit.

Campaign 95

Campaign Estonia Social Media Viral 95

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Startup Professionals Musings

SEPTEMBER 28, 2015

Long-term value propositions to society, or paradigm shifts in technology, generate interest but don’t close sales in the time frame your startup needs to survive and prosper. Product distribution or service delivery. Physical products often require access to existing distribution channels.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Cracking the Code

DECEMBER 11, 2015

(You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies. Here are a few typical models and some of the points I would find interesting to highlight: Enterprise sales (e.g., content development) to generate inbound interest.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 14, 2010

Consider Multi-Formats For Mass Distribution and Engagement. Distribution: Ensuring your content reaches as many of the right people as it can. Note the very key difference between consumption and distribution. There’s no point having great distribution if no one engages with your content.

Audio 73

Audio Distribution Syndicate Syndication 73

Venture Chronicles

MARCH 5, 2013

" let me stop you know and point out that video relies on 2 core strengths in addition to the creation skillset, which is the ability to drive distribution and more significantly instrument video for data collection that enables refinement of creation and distribution.

Social Media 62

Social Media Video Distribution Forecast 62

ConversionXL

SEPTEMBER 10, 2019

Design, Product, Marketing, and Sales get pissed that you’re not in sync. I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Once it’s mostly automated, that frees up your time to go build another channel.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Dropbox: first achieved growth through virality.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Brand loyalty. Brand visibility.

Metrics 157

Metrics Marketing Campaign Audience 157

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. B2B / Enterprise Sales: Salesforce. Don’t accept the excuse oh but all the sales come via phone or I convert at industry events or our buyers are old school!

Metrics 141

Metrics Acquisition eCommerce Analytics 141