The Next Web

DECEMBER 4, 2013

Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 Now, the startup and its software solutions are both household names. With an innovative product in the consumer payment space, the company had viral-ready content. Target influencers.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Hugo Woodhead is the founder of Pilcro , which sells brand management software. Depending on the channel, delay until you’re ready for that channel.

Product 110

Product Campaign Acquisition Social Media 110

Duct Tape Marketing

MARCH 30, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. So you can spend less time managing software and more time on what matters your customers. Set up a banter channel in, or a shout out channel or both. John Jantsch (17:05): We're completely distributed as, as well.

Retention 75

Retention Canada Channel Pay to Play 75

Startup Professionals Musings

JANUARY 5, 2018

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. Finalize your channel and marketing strategy. Save your viral campaign and major inventory buildup for later.

Product 137

Product Advisory Board Business Model Cofounder 137

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Attribution software will tell you if your website visitors come to you through direct traffic or organic. Context matters, and attribution software is still limited. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report.

Demand 124

Demand B2B Distribution Channel 124

Both Sides of the Table

FEBRUARY 12, 2017

https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments. An obvious vector for me would be software for the media industry.

Media 210

Media Los Angeles Russia Viral 210

mashable.com

JANUARY 23, 2012

This is particularly true in the fast-paced high-tech and software world, where only a small percentage of startups mature. In most states, an LLC or Corporation must settle its debts before any distributions can be made to members. Again, no assets can be distributed until all debts have been settled. Open forum. 42 followers.

LLC 68

LLC Technical Review Social Media Startup 68

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email. Brand visibility. Why is that?

Metrics 157

Metrics Marketing Campaign Audience 157

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Rob Go

JANUARY 12, 2015

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. Barriers to entry are so low in software that new entrants can always steal your thunder, and sometimes draft off your early learnings. The Case for Traction. The Founders Perspective.

B2B 28

B2B Early Stage Distribution Software Review 28

mashable.com

SEPTEMBER 12, 2011

After all, high-quality open source software is free, the cloud makes computer power far less expensive, and anyone with an Internet connection can learn Ruby and CSS. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team.

Startup 79

Startup Social Media RSS Social Network 79

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. The rest that makes up a company is called its business model. 2M in 18 months.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

View from Seed

JANUARY 13, 2015

Barriers to entry are so low in software that new entrants can always steal your thunder and sometimes draft off your early learnings. Great teams fail to build a product and get early distribution all the time. Generally speaking, this is because of what it takes to get early distribution in these markets.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. Was it massively better software, better companies, better markets? The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution.

Social Network 318

Social Network Networking Internet Technical Review 318

The Next Web

JANUARY 26, 2014

He started and sold a popular recipe portal, and now runs a virtual assistant software company. If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc.

Thailand 167

Thailand Social Network PPC Singapore 167

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . Private Equity Software and Services Directory. The VC Software Stack?—?the

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 7, 2019

What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else.

B2B 110

B2B Marketing Social Media B2C 110

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. Data-driven business is here today; it''s just not evenly distributed. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Instead of committing to posting on your social media channels three times a day, start with a few times a week. Image source). Don’t overthink it. No problem.

Customer 92

Customer Audience Campaign Social Media 92

VC Cafe

NOVEMBER 2, 2010

They hope to raise awareness through viral marketing and word of mouth, since participating in professional industry events can be a pretty expensive ordeal when you take into account hotels, flights, tickets, etc. give2gether provides a unique SaaS (Software as a Service) platform, tailored for Non-Profits and NGOs.

Finder 128

Finder Startup Social Network Mobile 128

ConversionXL

JANUARY 11, 2013

Appsumo is an daily deals website for the coolest web apps and other digitally distributed goods. This is what they say about themselves: We are an distribution channel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. Case studies. Image credit. Case #1 – Appsumo. 6600+ new fans.

Campaign 95

Campaign Estonia Social Media Viral 95

Entrepreneurs-Journey.com by Yaro Starak

JUNE 14, 2010

Many other marketers do the same, taking advantage of software like GoToWebinar to create content live, and record it for time-shifted consumption. Consider Multi-Formats For Mass Distribution and Engagement. Distribution: Ensuring your content reaches as many of the right people as it can.

Audio 73

Audio Distribution Syndicate Syndication 73

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. People talk about funding funding funding, bootstrapping, etc.,

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

JANUARY 29, 2019

John Jantsch: This episode with the Duct Tape Marketing podcast is brought to you by Asana , a work management software tool that we use to run pretty much everything in our business, all of our meetings, all of our product launches, all of our tasks. And my answer is distribution. Abdo Riani: Exactly.

Community 55

Community Bootstrapping Entrepreneur Distribution 55

Venture Chronicles

MARCH 5, 2013

" let me stop you know and point out that video relies on 2 core strengths in addition to the creation skillset, which is the ability to drive distribution and more significantly instrument video for data collection that enables refinement of creation and distribution.

Social Media 62

Social Media Video Distribution Forecast 62

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. The App Store is a channel for customer acquisition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

www.readwriteweb.com

FEBRUARY 19, 2010

The landing page for Bonds viral, social game, Spymaster. The concept that enterprise software cant be elegant and beautiful needs to disappear forever," said Rundle. Developers dont usually think much about how element should sit on a screen together, so you see a lot of items crammed together or unevenly distributed.

Web 42

Web Design Startup Flash 42

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

BeyondVC

JANUARY 12, 2009

So is this the year that mobile computing becomes mainstream and that mobile software/service companies become a household name?  Here we are 13 years later and I have seen very few successful wireless pure play software/service related companies.    I learned a lot from that investment. 

Mobile 60

Mobile SMS Venture Capital Web 60

Eric Friedman

APRIL 2, 2008

There will always be wars between dueling hardware, software, platforms, websites and more. The culmination of this brainstorming has left me thinking a lot about embeddibility and how the future of applications and software will be distributed. Distribution networks. A few years ago the browser wars basically ended.

Widget 60

Widget Advertising Distribution HTML 60

www.foliomag.com

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Accounting and Billing Software. Distribution.

Social Media 40

Social Media Rhode Island Media South Dakota 40