Steve Blank

APRIL 20, 2021

Having just retired from a career as an entrepreneur I had started thinking about why startups were different from large companies. Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. Many startups fall into the trap of building toward a “mission” rather than a minimum viable product (MVP).

Product 436

Product Viral Channel San Francisco 436

VC Cafe

SEPTEMBER 5, 2012

Paul Graham’s Startup Curve – avoid the “through of sorrow”! Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking isn’t viral marketing (although viral marketing is part of it). First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167

The Next Web

OCTOBER 28, 2012

Why has growth hacking so strongly resonated with the startup community? One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Startups are facing growth challenges that were not apparent a few years ago.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

Both Sides of the Table

SEPTEMBER 17, 2013

So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high.

Video 339

Video Technical Review Distribution Aggregator 339

ConversionXL

SEPTEMBER 10, 2019

It other words, it’s a team of designers and engineers. I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. We had a designer, a front-end engineer, and a data scientist. Then, I evolved it into a growth team by hiring a designer and two engineers.

Conversion 133

Conversion Technical Review Channel Engineer 133

Hearpreneur

JANUARY 22, 2023

For example, a startup SaaS company can use a specialized app to create a good product management process and keep track of the project's progress. Artificial intelligence (AI) is already starting to have a significant impact on search engine optimization (SEO) for agencies. Thanks to Sean Stevens, Immerse Education ! #5-

Artificial Inteligence 123

Artificial Inteligence Technical Review Entrepreneur Social Media 123

ConversionXL

FEBRUARY 3, 2022

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

FEBRUARY 25, 2020

It involves using digital outlets like websites, social platforms, and software applications as marketing channels. Some marketing techniques that fall under digital marketing include: Search engine marketing (search engine optimization, and pay-per-click digital advertising). Viral marketing. Infomercials.

Marketing 158

Marketing Early Stage Startup PPC 158

Startup Professionals Musings

MARCH 9, 2020

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Social Media 329

Social Media Metrics Viral Channel 329

mashable.com

OCTOBER 5, 2012

Why Your Startup’s Name Matters. You can read his thoughts on startup marketing at www.cezary.co. You can read his thoughts on startup marketing at www.cezary.co. Naming can be one of the most difficult challenges in the early stages of a startup. SEE ALSO: Want Your Startup Name in the Dictionary?

Naming 84

Naming Startup Social Media RSS 84

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Next Web

DECEMBER 12, 2013

It’s important to constantly question traditional assumptions whenever new platforms arise, as it’s these disruptions which incumbents often fail to adopt, leaving room for innovative startups to spring ahead in new land-grab opportunities. Myth #2: You can bolt on community, once the commerce engine is going.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Startup Professionals Musings

DECEMBER 3, 2012

This reality has fostered a popular startup approach which dramatically improves the efficiency and speed of these corrections, pioneered by Silicon Valley entrepreneur and author Eric Ries. Changes to the way a startup captures value can have far-reaching consequences for business, product, and marketing strategies. Channel pivot.

Silicon Valley 273

Silicon Valley Architecture Startup Channel 273

The Startup Magazine

JUNE 6, 2021

Since the internet is the dominant force in every industry, startups need to conquer many challenges to succeed these days. Do your market research to see what type of service consumers look for in your line of work, what products are currently trending, as well as what channels of communication and type of content your consumers prefer.

Social Media 173

Social Media Audience Affiliate Startup 173

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 265

Marketing Viral SEM Startup 265

The Startup Magazine

JULY 28, 2023

Breaking it down into this 5-point strategy could help your startup business get ahead. SEO – Search Engine Optimization for Online Marketing Concept. You must represent your brand in your bricks & mortar building, online via your website, through your social channels, and in any other ad campaigns you run.

Marketing 102

Marketing Social Media Audience SEO 102

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

mashable.com

OCTOBER 5, 2012

16 Tips for Picking the Perfect Startup Name. You can read his thoughts on startup marketing at www.cezary.co. This article is the second in a three-part series about naming your startup; on Wednesday, we discussed why your startup’s name matters , and on Friday, we’ll discuss testing and buying domains.

Naming 104

Naming Startup Social Media RSS 104

Startup Professionals Musings

SEPTEMBER 16, 2011

This reality has fostered a popular new startup approach which dramatically improves the efficiency and speed of these corrections, pioneered by Silicon Valley entrepreneur and author Eric Ries. Changes to the way a startup captures value can have far-reaching consequences for business, product, and marketing strategies. Channel pivot.

Lean 255

Lean Entrepreneur Silicon Valley Architecture 255

mashable.com

SEPTEMBER 12, 2011

One of the things we hear a lot about in Silicon Valley is how cheap and easy it is to launch a startup these days. While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people.

Startup 79

Startup Social Media RSS Social Network 79

Startup Professionals Musings

MAY 5, 2017

Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Cost 144

Cost Social Media Startup Viral 144

YoungUpstarts

FEBRUARY 14, 2017

and also being involved in other startups I have seen a number of pivots, some of them worked well and others in hindsight probably needed some more thought, but all have been a learning experience! Assuming you have tested the product and have some users, it would be a good idea to review your channels to market and how effective they are.

Technical Review 157

Technical Review Architecture Revenue Channel 157

mashable.com

DECEMBER 29, 2011

6 Important Startup Trends that Defined 2011. Startups have an inherently predictive quality. As the innovation engines of the economy, what startups figured out in 2011 will likely appear on other sectors’ trend lists in 2012. Several startups embraced the idea of the preemptive checkin.

New York City 83

New York City New York Startup Social Media 83

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# A successful startup strives for this latter case. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Hire & fire – tools to do a job.

Retention 106

Retention Artificial Inteligence Channel Email 106

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? The result is an infographic that dives into the educational and corporate characteristics of the typical startup founder.

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. startups want to launch their products without at least trying to language-market fit. Depending on the channel, delay until you’re ready for that channel.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

mashable.com

MAY 28, 2010

How do you find that perfect Twitter handle or that ideal epithet for your blog, website or startup — one that’s snappy and memorable, and that you won’t hate by next year? Johnson also says that search engine issues have affected the style of names. to get the scoop on finding a name that will work on the web. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257

Marketing SEM Viral Social Media 257

mashable.com

SEPTEMBER 14, 2011

If you’re a startup entrepreneur, you risk facing a competitive disadvantage if you wait too long to expand your operations. Clearly Define Your Business Model While this may sound like a trivial task, young startups often have an exciting and innovative product, but no real plan for monetizing it. in place before you expand.

France 77

France Marketing Social Media Startup 77

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 235

Marketing SEM Startup Viral 235

mashable.com

JANUARY 23, 2012

Facebook, Twitter Engineers Tweak Google’s Social Search [VIDEO]. How To Close The Books on Your Startup. This is particularly true in the fast-paced high-tech and software world, where only a small percentage of startups mature. Subscribe to the Business channel. Latest Startups News. Open forum.

LLC 68

LLC Technical Review Social Media Startup 68

Steve Blank

FEBRUARY 26, 2020

Not all startups need outside investment to grow. What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. Here’s the first 2½ years of a startup journey. The Startup Investment Landscape. Still, there are some benchmarks to keep in mind.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

The Startup Magazine

MARCH 28, 2021

Channel: Finding out which sources, such as email, organic search, and email, are used to calculate website traffic is another way to do so. Headings aid in the reading and understanding of texts by users and search engines alike. Build your own YouTube channel. Sharability adds to the potential of your content going viral.

SEO 175

SEO Social Media Search Campaign 175