Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Duct Tape Marketing

MAY 1, 2023

14:07] AI prompts for social media content and information. [16:22] So it gives us a, a head start at looking at content and reputation and social media and just even SEO under the hood. So you can pick any framework that you're familiar with out there, and there are many consultants who've produced frameworks.

Marketing 83

Marketing ChatGPT Framework Technical Review 83

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.

Management 20

Management Analytics Technical Review Framework 20

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. Are they doing anything on social media. This is John Jantsch and my guest today is Louis Gudema.

Marketing 56

Marketing Social Media Analytics Software 56

Brandanew

AUGUST 29, 2016

Show Guest : Emily Sidley is a senior director of publicity at Three Girls Media Inc. and manages social media, blog campaigns and media placements across a wide range of industries (from home design, cooking and wellness to student loans, law and multi-state taxation) for Three Girls’ clients. . Production : Brandanew.co

Social Media 124

Social Media New York Community Media 124

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ITSMA’s ABM framework simplifies these types. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

Hippoland

AUGUST 8, 2018

A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. This is obvious. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. This is obvious. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). One of the biggest channels to do that is through organic search traffic. Are your current links clean, what opportunities for content and media mentions are there? It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Up and Running

JULY 7, 2021

This StoryBrand framework isn’t just limited to your about page. Establish a presence on social media. billion people globally use social media in 2021. It’s a better time than ever to utilize social media platforms as a pathway of brand development. Review your chosen communication channels.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy. If you’re creating a brand people like , they’ll be happy to sing your praises on social media and in forums. Which do you choose?

Equity 94

Equity Marketing Social Media Software Review 94

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. In my roadmapping workshop I often use ‘ now, next, later’ as a framework. Using frameworks such as the STAR and Lewis Lin ’s CIRCLES methods are highly recommended. customers, other employees, books, blogs, social media, news?—?and

Management 85

Management Product Technical Review Software Review 85

Duct Tape Marketing

OCTOBER 27, 2021

7:43] You have a framework in your book that you call Wise R – can you unpack that acronym for us? [12:05] And then social media came along and it was the first marketing channel where people can talk back and guess what customers talked back. 12:05] It’s hard to track ROI for customer experience.

Customer 100

Customer Technical Review Social Media Green 100

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. Solitude & creativity go hand-in-hand.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Your landing page is the make or break of these efforts. stars across 600k+ ratings).

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

JULY 25, 2022

Marketing playbooks are frameworks for consistent campaigns. In marketing’s case, the play is a campaign or channel. For example, you might have a playbook for a brand awareness campaign that includes several channels. Promotional channels. In short, CXL put winning marketing playbooks on the table for everyone to see.

Community 93

Community Marketing Retention Campaign 93

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. Social Media marketing for startups – paid course by Dan Martell.

API 167

API Viral Startup Retention 167

Up and Running

NOVEMBER 13, 2020

A study by the Aberdeen Group revealed that businesses and brands that offered a consistent digital customer experience across several channels saw 89% of their customers return to them. Yet another study by Exolevel found that 89% of customers expect to have the option to shop for products through any channel they find convenient.

Customer 135

Customer Churn Rate Silicon Valley Retention 135

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. I dare say even more than Search (and without a shred of doubt, more than Social Media). Your company cross-channel outcomes data.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

Steve Blank

DECEMBER 28, 2020

But it pays off in enabling much better engagement and retention. Getting businesses online, giving them social media skills, coaching on the canvas, as a critical thing they were doing for Main Street businesses. Join our educators slack channel here. They’re all unique.

Lean 407

Lean Community San Jose Africa 407

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. I’ve done everything from creating content to social media outreach and it’s driving okay traffic but nothing crazy. How can i sell my social media whytofollow.me?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Lightspeed Venture Partners

JUNE 11, 2012

But I think the framework of Development, Distribution and Discovery is still a useful lens to view the industry. Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. As these channels became better policed, discovery moved to the feed.

IP 114

IP Distribution Viral Mobile 114

Occam's Razor

JANUARY 8, 2018

Multi-touch, cross-channel attribution analysis. Media mix modeling. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. Multi-petabyte data warehouses. Predictive analytics. Human-centric analysis.

Analytics 133

Analytics Email Mobile Cost 133

ConversionXL

NOVEMBER 11, 2015

” Other Adobe products offer capabilities for marketing automation and email, media optimization, audience insights creating and delivering experiences across digital and television,and social. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. Why is it taking 15 seconds to calculate 3.5

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment.

B2B 42

B2B Metrics Marketing Startup 42

mashable.com

NOVEMBER 3, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! bit.ly , Federated Media, Get Satisfaction, The Fridge , inDinero , Posterous Posterous , StickyBits and Twilio. He also sits on the board of the Mozilla Foundation and created Second Life.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. The non-profit StoryCorps provides an interview framework (designed for students but nonetheless an excellent introduction), and there are plenty of articles on journalistic interview tips.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

www.vccafe.com

MARCH 11, 2013

Media Temple. Express : Express is built on NodeJS framework. Web frameworks. Zend Framework (PHP). Social Media Tracking/Marketing. analytics for social media and online. customer retention, churn reduction, lifetime value. Email Integration. Domains.Co. Text Editor. Macromates. Sublime Text.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. The value of the marketing changes throughout different phases: Impressions: for display and social media.

Agile 90

Agile Analytics Algorithm Software Review 90