Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned from an org perspective then honestly there is no hope for you, regardless of where analytics sits.].

Analytics 95

Analytics Framework Web Lean 95

SoCal CTO

JUNE 9, 2010

While Google fights on the edges, Amazon is attacking their core - Chris Dixon , May 22, 2010 Google is fighting battles on almost every front: social networking, mobile operating systems, web browsers, office apps, and so on. it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.)

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Matt Gershoff , CEO of Conductrics , advises those in the space to learn about reinforcement learning as a framework for optimization and targeting.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141

Analytics Metrics Mobile DC 141

Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers are typically responsible for selecting and integrating these products into the company’s analytics framework and working either on their own or in partnership with the analytics team to provide dashboards and testing tools as services across the organization. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers are typically responsible for selecting and integrating these products into the company’s analytics framework and working either on their own or in partnership with the analytics team to provide dashboards and testing tools as services across the organization. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. This is a correlative metric – a behavioral cohort used as a heuristic for growth.

Programming 97

Programming Revenue Analytics Software Review 97

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. In short: Id love to read your take on a web version of customer development.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. The Jobs-to-be-done framework (JTBD) was invented by economist Clayton Christensen and is a great way to identify user intent for a topic and define the right features. For many inventory-driven sites, the JTBD framework is a better alternative to personas.

SEO 159

SEO Framework SCRUM Search 159

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. In my roadmapping workshop I often use ‘ now, next, later’ as a framework. Other key questions he looks to answer: What metrics did they track to define success? from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Ready for the best email marketing campaign metrics? Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Are there any additional metrics you think SaaS companies should track? Thanks for including the spreadsheet.

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Are there any additional metrics you think SaaS companies should track? Thanks for including the spreadsheet.

Metrics 58

Metrics CPA Illinois Acquisition 58

Startup Lessons Learned

APRIL 26, 2009

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Personally, the framework Ive found most helpful is MTVs "create, share, validate" feedback loop. Leveraged distribution channels. Open APIs and data-oriented architecture (aka "web 2.0").

Product Development 88

Product Development Developer San Francisco Product 88

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). One of the biggest channels to do that is through organic search traffic. Try to keep up with that while you’re scaling resources, growing the team and also trying to push your metrics through the roof.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Your primary owned channel is your website, mobile or desktop. Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. the web is so insanely fluid, 2.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. Let's make this even more real by looking at a more complex example of a multi-channel marketing recommendation… I am sure your instinct is: OMG! It can be any of the numerous brand metrics avilable to us. Scroll back up and compare.

Audience 60

Audience Analytics Green Metrics 60

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. and my two books.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. Research has shown that the listings at the top of Google SERPs capture an outsized share of all web traffic. The right PPC firm will understand that distinction and look to prove results beyond that one metric.

Search 71

Search PPC Kansas City B2C 71

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

APRIL 23, 2019

During the past 10 years , smartphone and tablet browsing has increased to more than 50% of all web traffic. Teams are often built around channels instead of journeys. Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. ICE is a simple prioritization framework. Siloed teams.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

ConversionXL

OCTOBER 1, 2022

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Because of this, hidden channels are often overlooked. Most companies won’t accept them [dark funnel channels] because Gartner and Salesforce haven’t written an ebook on them.

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. From step five on you were likely already delivering some multi-channel value for your company. Don't do paid search. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution.

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. But demand generation isn’t a pile of tactics. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

DECEMBER 3, 2012

I wanted to come up with a simple framework that companies could use to self-diagnose the sophistication of their digital marketing strategy. " framework with you. Ditto for YouTube brand channels. Use those metrics to optimize your social existence. But nothing magical had come to me. That changed recently.

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. At this point you'll be a little confused about some metric or the other. Awesome, right? That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

APRIL 3, 2018

— Northwoods Web Solutions (@northwoods) March 28, 2018. Assign content & channels for each experience. Identify your channels. — Northwoods Web Solutions (@northwoods) March 28, 2018. Email & ads are the 2 big communication channels. There are low-hanging fruits everywhere. Use data enrichment.

Retention 106

Retention Artificial Inteligence Channel Email 106