Duct Tape Marketing

JANUARY 4, 2024

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material?

Revenue 78

Revenue Advertising Email ChatGPT 78

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 65

Channel Acquisition Framework B2B 65

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

APRIL 13, 2017

Call it whatever you like, but when businesses are hiring for any of those titles they simply want somebody who can generate lots of quality leads for as little cash as possible.”. There’s lot of overlap, but what it comes down to is metrics and goals. When you’re starting a growth team, who do you hire first?

Analytics 99

Analytics Engineer SEO Channel 99

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] So, you know, just like you could do with a podcast, just like you could do with a YouTube channel, it's just, you know, where are you producing that original material? And a lot of times you can hire somebody to go do a lot of it from there.

ChatGPT 91

ChatGPT Advertising Email Viral 91

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

MARCH 24, 2015

Successful on your platform but not sticking to guidelines, can also affect the rest of your customers - you need to help developers become more successful - can you outsource support in an authentic way?

API 48

API Fractional CTO CTO Hire San Francisco 48

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Aggressively enter new markets and sales channels.

Social Media 120

Social Media Metrics Viral Channel 120

The Next Web

SEPTEMBER 29, 2013

They feel the money can and should be spent on ways to grow the company, so they shift into growth mode by hiring more employees, paying themselves, hiring salespeople, running paid ad campaigns, and spending on overhead. You’re tinkering with your marketing and sales channels. How it applies to your marketing channels.

Metrics 136

Metrics Cofounder Cram Down Liquidity Event 136

ConversionXL

JANUARY 8, 2018

One of the biggest channels to do that is through organic search traffic. Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). I still have to see the first campaign go viral after just publishing it and not spreading the word to anybody.

SEO 134

SEO Metrics Analytics Search 134

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. A very interesting strategy. Im defiantly going to give it a shot on my next project!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

APRIL 3, 2018

Amazon has hired more people for their Alexa division than Google has for the entire company – it’s not hunch, this is going to be the focus. Assign content & channels for each experience. Hire & fire – tools to do a job. Identify your channels. Email & ads are the 2 big communication channels.

Retention 106

Retention Artificial Inteligence Channel Email 106

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. Usually, this is via storefronts, online, or via distributors. The business model.

Software Review 74

Software Review Software Delaware Forecast 74

Cracking the Code

DECEMBER 11, 2015

Mastering your pitch to a VC, prospective customers, new hires or partners is part art and part science. Docusign, Peopledoc): typical outbound sales model targeting mid market+ companies and relying on being able to hire consistently sales people making their quota. content development) to generate inbound interest.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

ConversionXL

SEPTEMBER 10, 2019

I was hired to level-up the marketing team. Then, I evolved it into a growth team by hiring a designer and two engineers. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. For that year, the metrics look amazing. A properly scaled marketing channel can 10X your business.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. October 14, 2008 1:05 PM Th.Khangs said.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. ff Venture Capital hired two full-time engineers to build out Totem.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. What is some of the critical metrics that matter? Note that each market – web/SAAS/physical products – and channel – online/direct sales – has different metrics and a different funnel steps.)For

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September, 2012 – Andrew Chen, who currently does growth at Uber , writes You don’t need a growth hacker , which encourages companies to really consider whether they have product-market fit before hiring a growth hacker.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Duct Tape Marketing

DECEMBER 14, 2017

I was that hired gun in some senses. How do we get it out to market, and we read a book, and I remember it was called, it was about traction channels, and there was like 18 different traction channels. Does that make sense? John Jantsch: Yeah, absolutely. Matt Watson: It wasn’t really my idea. Matt Watson: Yeah.

Kansas City 39

Kansas City CTO Hire Las Vegas Software Developers 39

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. If the viral coefficient is 0.9, Dont chicken out and do a closed beta; get real customers in through real renewable channels. Know what the success metrics are for the launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Reid Hoffman

JANUARY 19, 2021

With his usual awesome first principles focus, my friend Reed Hastings has articulated that the fundamental responsibility of the board is to hire, fire, and compensate the CEO. On many boards, both the CEO and CFO have direct channels with the board so that they can provide the yin and yang (in a well-coordinated way). No, no, no.

Startup 36

Startup Cofounder Advertising Hiring 36

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) You’ll also likely be hiring local staff for your new office. in place before you expand. Publisher Platform (P3). startupcto

France 77

France Marketing Social Media Startup 77

The Next Web

MAY 5, 2013

So we may as well own it and make it clear what it means — that way, we can actually use it, hire for it and train for it. At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. That said, “growth hacker” is here to stay.

Marketing 165

Marketing Viral SEO Analytics 165

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. The deal went through, I bought the website, and eventually hired a team of writers. What you can do with a blog that’s got a little bit of traction and a little bit of traffic is hire a team of volunteers.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Up and Running

NOVEMBER 5, 2014

But maybe you’re not ready to hire an expensive creative agency—maybe it’s not in your budget or you’ve had bad experiences in the past. Create your own content and share across your channels with relevant hashtags. And, the better and more useful the content you create, the more likely it will be to go viral.

PR 139

PR Hiring Social Media Media 139

Cracking the Code

FEBRUARY 4, 2008

What metrics should I be using to drive a saas business? If you want to learn more on SaaS metrics, you can read my previous blog post. Your key business metrics are CMRR (Contracted Monthly Recurring Revenue) and cash. Only after reaching $1M MRR, consider hiring European sales and services execs behind customer demand.

Software Review 48

Software Review South Korea IPO Portfolio 48

Hunter Walker

JULY 29, 2017

When I freed up time, I asked the partners if I could start attending the trading classes even though I hadn’t been hired into that role, and that’s how I became a trader. That’s not representative of reality, but most regular people aren’t on social channels talking about how they vaccinate their children.

Social Media 82

Social Media Campaign Media Marketing 82

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166