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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Some startups hire more people to delay automation, or spend money wildly on new tools for the future.

Startup 335
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How to help your startup turn a profit in 4 simple steps

The Next Web

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137
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HOW TO: Hire the Perfect CTO

mashable.com

Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. This is especially true when it comes to tech companies hiring the wrong chief technology officer. Hire someone well-versed in communication between developers, customers and team members.

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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Some startups hire more people to delay automation, or spend money wildly on new tools for the future.

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16 Common Mistakes Young Startups Make

mashable.com

Hiring Poorly. Make sure that new hires understand your rate of innovation. If you dont manage this expectation upon hiring, you will be managing employee issues six months down the line. Someone told me recently, Any time Im talking to someone who doesnt work for me already, Im evaluating if I should try and hire them.

Cofounder 111
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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc. With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities.