Transformify

FEBRUARY 23, 2022

Being proficient in their required language will make you a great candidate for such a workforce management system, where you can put your skills to good use after the hiring process. The majority of agencies will concentrate on one to three primary channels. It may be Facebook ads, cold email, or even SEO for you.

Web Development 92

Web Development Demand Social Media Lead Generation 92

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. How did you address that? EM: We had waves of topics.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Up and Running

SEPTEMBER 22, 2015

Either focus on one marketing channel to start, or track each channel you use to make sure they’re all effective. Whereas general marketing advice will encourage you to make use of as many marketing channels as you can reasonably keep up with, Joshua Dorkin of BiggerPockets suggests honing in on just one specific channel at first.

Marketing 60

Marketing Social Media Startup PR 60

YoungUpstarts

MAY 6, 2015

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.

Advertising 100

Advertising Application Development SEO Channel 100

View from Seed

JANUARY 24, 2018

And they tell us over and over again that they just care about four things: Hiring and developing a great team. For this reason, we’ve partnered with Guild members who have experience across different kinds of customers, business models, and distribution channels. Building a great product. Getting more customers.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

Hearpreneur

OCTOBER 7, 2020

After being furloughed by the Harlem Globetrotters due to COVID-19, I founded Eric PR & Marketing, LLC as a way to help nonprofits and small businesses during difficult times. I officially parted ways with the Globetrotters in August and Eric PR & Marketing is my path forward. Thanks to Eric Nemeth, Eric PR & Marketing ! #6-

Entrepreneur 116

Entrepreneur PR Affiliate Social Media 116

Duct Tape Marketing

OCTOBER 19, 2017

Transcript of The Importance of SEO in Marketing Today written by John Jantsch read more at Duct Tape Marketing. He is with Evolving SEO and we talk about search engine optimization and its importance in marketing today and how you need to begin to think about search engine optimization really at the strategic level. Back to Podcast.

SEO 39

SEO Marketing Search Artificial Inteligence 39

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. SEO is seldom “free.”. How many people would we need to hire?

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

JUNE 27, 2018

Too often, business owners are tempted to hire the crème de la crème right at the outset. The value of hiring slow: Hiring high-caliber staff early in the game may take its toll on your time, money, and other resources. The good news here is, you don’t necessarily have to hire in-house marketers.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Up and Running

NOVEMBER 5, 2014

But maybe you’re not ready to hire an expensive creative agency—maybe it’s not in your budget or you’ve had bad experiences in the past. Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Create your own content and share across your channels with relevant hashtags.

PR 139

PR Hiring Social Media Media 139

crowdSPRING Blog

NOVEMBER 18, 2011

SEO Still Beats Social Media for Small-Biz Marketing – [link]. Social networking is a very important marketing channel at some startups – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link]. So much excess in hiring by Silicon Valley startups.

Social Media 96

Social Media Small Business Design Media 96

Up and Running

JANUARY 25, 2018

If you spend your whole hour doing one thing and one thing only, this should be nailing your value proposition and ensuring that your customers are at the heart of all your subsequent decisions, like investment and hiring. Figure out your niche and need. Part of that will be putting hard figures and facts behind your initial ideas.

eCommerce 96

eCommerce Business Plan Audience Lean 96

ConversionXL

MARCH 19, 2020

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). but polls and surveys are obvious choices, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. You don’t need to hire an expensive PR firm to get some traction with this.

PR 69

PR Social Media New Zealand Ireland 69

Duct Tape Marketing

JUNE 19, 2012

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Think about things like milestones, new hires, new products, new eBooks, awards, new clients, or new certifications.

PR 65

PR SEO Social Bookmarking Distribution 65

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. If you aren’t careful every PR team will measure inches over impact.

Cofounder 164

Cofounder Retention PR SEO 164

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

JULY 26, 2018

We are going to talk about your book, but I got to ask one SEO question. Where does SEO sit today? Rand Fishkin: Where does SEO sit today? Well, it’s at an interesting point in its history in that, in a lot of ways, search has become a mature industry and SEO has, too. It’s a really broad one.

Silicon Valley 33

Silicon Valley SEO Startup Technical Review 33

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

OCTOBER 12, 2017

Transcript of Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing Podcast is sponsored by Ahrefs, the SEO tool set that I use every single day. Where in your opinion, does PR fit into the marketing mix today?

PR 41

PR SEO Media Miami 41

Hearpreneur

JULY 20, 2018

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid. Photo Credit: Patrick Holmes.

Naming 72

Naming OTC Entrepreneur PPC 72

Brandanew

JULY 9, 2015

We have all met those that call themselves “storytellers” and “content experts” and do not understand a thing about Content Marketing / SEO or social media. Usually they come with big marketing budgets and are able to hire a string of agencies and creative experts to help them. Image source: Flickr.

Marketing 100

Marketing SEO Metrics Agile 100

Duct Tape Marketing

MAY 1, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO.

Portland 58

Portland Audio Technical Review Video 58

Duct Tape Marketing

JUNE 26, 2019

We have 11 channels that our approach is built around. We have to understand that all of these channels exist, and our job is to look at where each business is and then see which channels make sense for them. You need to get to a point where 50, 60, or 80 percent of those leads see a compelling reason to hire you.

Channel 77

Channel SEO Social Media Small Business 77

www.launch.co

JULY 25, 2012

We hit 15M uniques 18 months ago with our content+search product, but it was largely based on "good content" combined with "excellent SEO." The Google Panda update didnt help us, but we could have kept reworking around SEO -- just didnt personally feel worth it, to be honest. It wasnt fully satisfying to me. From 9 to 10? Huge mistake.

Technical Review 54

Technical Review Jordan Audio Los Angeles 54

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

MARCH 21, 2017

Websites would rather deal with more face-to-face problems such as SEO, sales, advertising—all channels that could be directly monitored for returns. A channel that didn’t point to specific returns didn’t garner enough priority to warrant paid customers. It all came down to what a website considered top priority. Good luck.

Campaign 80

Campaign Startup Cloud Channel 80

crowdSPRING Blog

AUGUST 9, 2016

New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement opportunities. I could hire a “Friends” actor to appear in an infomercial that would air directly after an episode. Television” is a marketing channel, not a marketing strategy. Facebook” is a marketing channel.

Marketing 48

Marketing Social Media Advertising Channel 48

ReadWriteStart

MARCH 27, 2011

The idea is to build a hit that would make the founder(s) an appealing and quick talent acquisition (sometimes referred to as an acq-hire). In addition, channels such as Applifier, Appsumo or the Humble Indie Bundle have made it easy to reach large groups of users. This should also help valorize you in a acq-hire scenario.

Lean 144

Lean Startup Agile Coder 144

Duct Tape Marketing

MARCH 8, 2018

We probably should do that, but when you plan content, how do you reconcile the fact that I think content is really what powers just about every channel? I think it powers advertising, it powers email, it powers social, it powers PR. Garrett Moon: That’s a great question. I mean, it’s not one or two things.

North Dakota 55

North Dakota Email Campaign Video 55

Duct Tape Marketing

JULY 10, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO.

Social Media 57

Social Media SEO Audience Audio 57

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). REDUCE MY CPC!

Metrics 166

Metrics Marketing Search SEO 166

Hearpreneur

APRIL 29, 2021

Hiring overseas virtual assistants solved the need to fill out the vacancies and accomplished the dream of operating 24 hours a day, 7 days a week. When Clare DeNicola and I decided to start a full-service marketing and PR firm 10 years ago, we knew we didn't want to take the usual agency branding route: put our names on the door.

Naming 162

Naming Entrepreneur LLC Colombia 162

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. To understand when the business has started to climb the sales learning curve and is in a position to hire more reps profitably, you have to think in terms of CMRR instead of bookings.

Software Review 48

Software Review North America Europe Metrics 48

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68