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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. You can scale up what’s working well and can fix critical problems.

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10 Proven Ways to Grow Your Small Business

Up and Running

Leverage social media. Diving into social media can be daunting. But here’s the thing, you don’t have to have experience with it to leverage social platforms. It can be as simple as opening a business profile and beginning to grow a community of customers.

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Seven Steps to Small Business Recovery

Steve Blank

Business owners large and small are struggling to find their footing, wondering what will be the new normal when the recovery happens. For the majority of companies, the business models of the past will not return. Hit hardest were most small business service providers. The Seven-Step Small Business Pivot Process.

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How Starting a Podcast Can Benefit Small Businesses

Up and Running

And that rocket has picked up speed with each new celebrity-/entrepreneur-hosted show. Even people who don’t usually interact with digital media have heard of shows like This American Life, Serial, and Planet Money. You already know that social media is an effective way to interact with customers and build a personality for your brand.

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How Small Business Owners And Entrepreneurs Can Succeed

Duct Tape Marketing

How Small Business Owners And Entrepreneurs Can Succeed written by John Jantsch read more at Duct Tape Marketing. He’s also the author of Small Business Revolution: How Owners and Entrepreneurs Can Succeed. McCarthy, about how to quip your small business for dramatic growth and success in any environment.

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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

This process helps you to build an audience by identifying opportunities to: Leverage relevant hashtags; Attend popular trade shows; Make appearances on or sponsor well-liked podcasts; Run social media ads against audiences who follow specific accounts; Team up with large publications (press releases, guest posts). Image source.

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14 Entrepreneurs Reveal The Business They are Starting this Year

Hearpreneur

Quality web development is in high demand right now, from constructing websites for other small businesses to giving technical help for specific projects. Digital marketing services are constantly in demand, and many small and midsize businesses would like to outsource them rather than hire an expensive in-house staff.