Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Example of these collaboration include Enchufe TV, the largest Spanish-language sketch company channel on YouTube. Why Double Down on YouTube.

South America 291

South America Colombia Mexico Vertical 291

ConversionXL

JANUARY 28, 2021

CDPs consolidate all of this information in ways that CRMs or DMPs can’t, helping your brand develop personalized, consistent messaging for customers on all online and offline channels. It’s clear, the leadership of both companies are passionate and committed to building a world-class customer data platform.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

Hearpreneur

DECEMBER 8, 2019

This focus has helped me recruit the best and the brightest in the field, build a world-class operation, and most of all, with all the knowledge in a specific vertical, help build a leading agency for food & beverage manufacturers that are looking to build a direct to consumer channel. Thanks to Aalap Shah, 1o8 ! #5- 5- Two things.

Entrepreneur 121

Entrepreneur Technical Review Vertical Las Vegas 121

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 268

Silicon Valley Technical Review RSS PR 268

YoungUpstarts

APRIL 28, 2020

While our previous logo was a vertically-angled rocket ship, the new one – which features a box instead of a rocket – shows that we’ve reached a steady trajectory after take-off and demonstrates clearer how we help our customers. We found it extremely important not to hide anything behind the curtains.

Social Media 191

Social Media Channel Vertical Partner 191

ConversionXL

DECEMBER 3, 2018

It’s sometimes called thought leadership content. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Most niche industries have some form of representation on these channels, like: This subreddit for commercial audio-visual engineers.

B2B 133

B2B Marketing SEO Search 133

Steve Blank

OCTOBER 12, 2009

Intelligence As I leafed through the Cray sales material, a glossy magazine with the headline Cray Channels jumped out of the pile. Cray Channels was describing my market, applications and customers for me. Hmm… typical booth stuff…key chains, data sheets, pens… Until I got to the material from Cray.

Silicon Valley 163

Silicon Valley RSS Software Review Technical Review 163

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

FEBRUARY 22, 2011

A while back I found some great business leadership insights in “ The Secrets of Tuned In Leaders ”, by Craig Stull, Phil Myers & David Meerman Scott. Often, this means specializing in a single vertical market or industry. Leadership is distributed. Develop new channels? But what does that really mean?

Startup 233

Startup Leadership Vertical Distribution 233

Startup Professionals Musings

MAY 1, 2012

A while back I found some great business leadership insights in “ The Secrets of Tuned In Leaders ”, by Craig Stull, Phil Myers & David Meerman Scott. Often, this means specializing in a single vertical market or industry. Leadership is distributed. Develop new channels? But what does that really mean?

Vertical 223

Vertical Distribution Leadership Programming 223

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. When you and your board agree you’ve found a repeatable and scalable sales model (i.e. Customer Development (and Lean) is about continuous customer contact/iteration to find the right time for execution.

Lean 259

Lean Silicon Valley Startup RSS 259

Startup Professionals Musings

FEBRUARY 17, 2010

A while back I found some great product leadership guidance in “ The Secrets of Tuned In Leaders ”, by Craig Stull, Phil Myers & David Meerman Scott. Often, this means specializing in a single vertical market or industry. Leadership is distributed. Develop new channels? Should you expand your marketing programs?

Leadership 224

Leadership Vertical Distribution Programming 224

Steve Blank

APRIL 20, 2009

In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this. I’ll stop channeling James Burke now. The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be.

Silicon Valley 294

Silicon Valley RSS San Francisco Technical Review 294

Steve Blank

MARCH 19, 2009

I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. As we found out when we interviewed our dealers, our sales department was using extra commission payments – called Spif’s – to incentivize the channel to move our product.) What did I learn so far?

Silicon Valley 206

Silicon Valley RSS Software Review Technical Review 206

Steve Blank

DECEMBER 7, 2009

For our tech project (and likely others in our field) the value is in accurately predicting platforms and information channels in the next 6months-1 year. This is more challengine than it appears, and method of insulation is supporting varied input channels. Look forward to your next post a usual! You guys are setting a great example!

Silicon Valley 248

Silicon Valley Non-disclosure Agreement NDA Startup 248

Austin Startup

MARCH 7, 2018

Heather is an outspoken advocate for women in tech leadership roles and building an inclusive and diverse workforce. An early Human Rights Campaign board member and longtime Austin LGBTQ leader, Eugene co-chaired President Obama’s & the DNC’s LGBTQ Leadership Council.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

Steve Blank

MAY 22, 2009

Reply steveblank , on May 22, 2009 at 2:39 pm Said: Morteza, The comments about “ignore this post&# were meant that if your sales channel is the web you rarely go to trade shows. You are correct all channels, web or otherwise, need to generate awareness and leads. These two posts were amazing.

Silicon Valley 134

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A Crowded Space

AUGUST 20, 2015

The sales and marketing channels will be complete guesses - trying lots of different things to see what works. Once the product / market fit is established and acquisition channels are better understood, the startup can enter the next phase. Marketing spend tends to hone in on the best performing channels.

Vertical 60

Vertical Channel Acquisition Metrics 60

Austin Startup

SEPTEMBER 19, 2017

Perhaps they have previous leadership experience at these companies or are still there today. In other cases, they may come from your channel partners or elsewhere. This is useful for a number of reasons, the most obvious of which is to help you navigate the right channels in your vertical and open doors to potential customers.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

Steve Blank

JULY 13, 2009

Given the lukewarm feedback we were getting from potential customers and channel buyers we should have dramatically dialed back the hype until the follow-on games could match it. The Customer Validation lesson of, “no formal launch until you have early sales validating the product and sales process&# was also born here.

Silicon Valley 122

Silicon Valley Product RSS California 122

crowdSPRING Blog

SEPTEMBER 21, 2014

A few weeks back I wrote about 5 traits of leadership and some of the characteristics that great leaders share. Leadership is all well and good (not to mention completely necessary), but there is more to a business than simply the person or people who lead it. Related posts: Small Business and Startups: 5 Traits of Leadership.

Small Business 95

Small Business Startup Leadership Vertical 95

Steve Blank

JULY 2, 2009

You can be an Independent studio or do “work for hire&# (either a revenue share or buy-out model) - If you’re an independent studio you have a set of choices for distribution channel and marketing models. - We understood none of this. More detail in future posts. steve Twitted by altgate , on July 2, 2009 at 5:22 pm Said: [.]

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. Again he looked to the media industry history and pointed out that before Ted Turner founded CNN he had an entertainment channel.

Media 210

Media Los Angeles Russia Viral 210

Steve Blank

JULY 16, 2009

Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. Tell them how great it’s going to be and see how many pre-orders we can get.” A month later the VP of Marketing appeared in my office again. They think the games stink.”

Silicon Valley 221

Silicon Valley RSS Video San Diego 221

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. The person who can quickly re-channel that excitement to a different idea (one based on fact, not faith) will have much more success. There is no certainty about a startup on day-one.

Silicon Valley 231

Silicon Valley RSS Vertical California 231

YoungUpstarts

JUNE 5, 2014

These new marketing channels mean CMOs command a growing share of their company’s investment in technology, and CIOs are none too happy about that. Masterful execution makes up one of the triangle’s two vertical sides. (I Professionalisms leadership management Rich Karlgaard teamwork workplace culture'

Algorithm 174

Algorithm Analytics Social Media Metrics 174

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. And if we’re reflective, it’s also one of the most important success criteria for investors, senior executives, tech writers and virtually anybody involved in business leadership. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

Steve Blank

APRIL 2, 2009

press and use it to generate end user demand and then drive that demand into our sales channel. Reply SuperMac War Story 6: Building The Killer Team – Mission, Intent and Values « Steve Blank , on April 9, 2009 at 5:02 am Said: [.] The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley 126

Silicon Valley Technical Review RSS Software Review 126

Hearpreneur

JUNE 24, 2022

Our business model is based on our desire to help more people create sustainable wealth and in so doing, develop healthy habits and great examples of leadership that could easily be transferred to the next generation. So, the word vertical is what I have been looking for. Thanks to Stella Cooper, PaydayLoansUK ! #14-

Naming 115

Naming Entrepreneur South America Social Media 115

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. Turns out, for whatever reason – cultural, business model, leadership, even bad luck – many incumbents have yet to figure out what to do with software, always on connectivity, and technology.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Steve Blank

OCTOBER 8, 2009

Marketing is Heard From Engineering was discussing how sophisticated the graphics portion of our computer should be, debating cost and time-to-market tradeoffs of arcane details such as double-buffering, 24 versus 32-bits of color, alpha channels, etc.

Silicon Valley 282

Silicon Valley RSS Customer Development California 282

Steve Blank

AUGUST 31, 2009

The product development model is so focused on building and shipping the product that it ignores the entire process of testing your basic hypothesis about your business model (customers, channel, pricing, etc.) before you ship. Not testing these hypotheses upfront is a fundamental and, in many cases, fatal error most startups make.

Customer Development 243

Customer Development Developer Customer Silicon Valley 243

Steve Blank

MAY 11, 2009

Since we had gotten out of the software business when we came out of Chapter 11 , and our sales channel didn’t know what to do with software, we licensed ReelTime to Adobe. But you probably never heard of ReelTime. You may know it by its final name.

Video 180

Video Silicon Valley RSS California 180

Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. I was simply confused about what a plan was for.

Business Plan 152

Business Plan Silicon Valley RSS Venture Capital 152

Transformify

NOVEMBER 14, 2019

We have a random channel on Slack that is full of fun tidbits throughout the day, some design related and some not so much. Our leadership team sets a good example by being highly responsive to Slack messages and other forms of communication. On top of that, 56% of our workforce is made up of women.

Global 72

Global Angel Investor Design Vertical 72

Occam's Razor

FEBRUARY 9, 2015

Both at improving your digital engagement and acquisition effectiveness, and at weaning your leadership away from the shiny hollow demo/psycho obsession. You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

Austin Startup

OCTOBER 13, 2010

StoredIQ has rapidly gained traction with customers across several vertical industries, including financial services, healthcare and oil and gas. I am delighted to join StoredIQ’s leadership team and capitalize on the tremendous market opportunity that now exists to solve this critical information management problem.&#.

Vertical 59

Vertical Early Stage Cofounder Channel 59