Remove Channel Remove Lean Remove Product Development Remove Social Media
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Is the Lean Startup Dead?

Steve Blank

It’s the antithesis of the Lean Startup. As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. The Rise of the Lean Startup. And it may work.

Lean 335
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It outlines four major growth strategies: market penetration , market development , product development , and diversification. New channels. Product development.

Marketing 115
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The Ultimate Guide to Starting a Software Company

Up and Running

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.

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Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167
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Marching through quicksand

Startup Lessons Learned

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook.

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6 Crucial Kinds Of Expenditure Your Startup Needs To Prepare For

YoungUpstarts

In today’s rough-and-tumble startup scene, “lean” is all the rage, and the ability to cut costs without compromising performance is prized above virtually any other managerial competency. Product Development. Most lean startups simply don’t have the wherewithal to get a dozen consumers in a room somewhere.

CPA 124
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

1x hacker in charge of product/development. 1x hipster working with both product and growth. Lean marketing. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel. Big press (cheap or free).

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