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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. But knowing where to spend your time, money, and effort on marketing initiatives can be a complicated process. Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands.

PPC 81
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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

It’s the same for search engine marketing. PPC has a role. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own.

PPC 69
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The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

Have you ever thought about working for a digital marketing firm ? Maybe you’re just getting started with your career, or perhaps you want to switch roles and delve into the world of marketing. What is Digital Marketing? Digital marketing uses technologies to promote brands’ products and services.

Marketing 264
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Harnessing Digital Marketing Channels for Explosive Business Growth

The Startup Magazine

Firms need digital marketing methods that work to thrive in today’s information economy. With the proper strategy, digital marketing can catapult your firm to new heights by drawing in a wider audience, raising brand awareness, and boosting sales. Create a content marketing plan that serves your company’s objectives.

Channel 158
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels.

Channel 118
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10 Tips To Promote Your eCommerce Website On Social Media That Increase Traffic And Revenue To Your Store

YoungUpstarts

There are dozens of channels on which you can promote your eCommerce website, but few compare to the performance of social media. Statistics show three in four consumers use social media during their purchasing journey. Social media is one of the most important aspects of your eCommerce store’s digital marketing initiatives.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. There are many variations to the marketing funnel. Image source.

Customer 140