Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests. The slow music.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. For example, Coke added snack foods, which could be distributed through its existing distribution channels.

Private Equity 329

Private Equity Metrics China Intellectual Property 329

Steve Blank

JANUARY 22, 2014

as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. The reality for a regional investor is that you have to match the capital you raise to the deal/exit environment you are in. The cloud , open-source development tools and web 2.0

Early Stage 292

Early Stage Silicon Valley Oregon Technical Review 292

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

OCTOBER 14, 2021

Does your messaging at each touchpoint match customer intent? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Brand momentum is a brand tracking metric that walks the line between qualitative and quantitative. Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. So we started building out the partner program.”. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Are their clients matching up with ours? Can this be true?

Channel 84

Channel Partner Programming B2B 84

Steve Blank

SEPTEMBER 11, 2015

Those were the messages from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Clips from their interviews are below, but first a word about the show: Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. What’s going to happen to them?”

Entrepreneur 120

Entrepreneur Silicon Valley Cofounder Channel 120

Occam's Razor

OCTOBER 21, 2013

The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. So we started building out the partner program.”. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Are their clients matching up with ours? Can this be true?

Channel 77

Channel Partner Programming B2B 77

Berkonomics

SEPTEMBER 25, 2014

Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Second: channels. We could not have begun to reach a fraction of that audience with any amount of money if we did not reach through these channels.

Viral 71

Viral Matching Syndicate Syndication 71

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Steve Blank

JULY 13, 2021

When Harvard started the MBA program there were no graduate-level business textbooks. While MBA programs proliferated during the first half of the 20th century, they focused on teaching management of existing companies. By 1991 there were 57 undergraduate and 22 MBA programs. There were no classes on how to start a business.

Lean 436

Lean Agile Business Model Business Plan 436

YoungUpstarts

JULY 31, 2011

Both these tools use a proprietary algorithm consisting of 40 different metrics, to track and score bloggers and tweeters – in any language and country – according to their influence. “However, to drive return for these social media and marketing programs requires finding the people who are going to amplify marketing activities.&#.

Social Media 184

Social Media Algorithm Public Relations Asia 184

Austin Startup

FEBRUARY 1, 2018

family of brands), I was there to source the absolute best talent for the Product Management summer internship program in order to continue to push HomeAway’s agenda to develop a Tier 1 workforce. Admittedly, I love all of the above, and if none of this sounds underwhelming, you probably are a good personality match for product management.)

Management 85

Management Product Technical Review Software Review 85

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Each salesperson elevated their top 10 accounts to receive highly customized one-to-one account-based marketing programs. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). Before you create this segment you should go checkout your All Traffic Sources report and see how your web analytics tool is capturing various channels people show up from. Perhaps you are an exception.

Analytics 118

Analytics Web Social Media Search 118

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. but polls and surveys are obvious choices, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

The Next Web

MARCH 3, 2014

Budget to fund marketing programs. Whether it’s a $500 or $50,000 spend per channel, this is a critical step in executing your mobile app marketing strategy. Choose roles for yourself and staff members that are best matched with their individual skillsets to ensure each part of your marketing plan is executed properly.

Marketing 133

Marketing Social Media Campaign Analytics 133

dontbesoanalytical.blogspot.com

MAY 13, 2012

Inside the development organization, this Director attends to staffing, training, workload and productivity metrics, budget, and scheduling. The performance plan for the Director of Development is quite simple: Deliver high quality programs that meet or exceed customer requirements on time and within budget. This is a full time job.

CTO 40

CTO Technical Review Technology Software Review 40

Ben's Blog

OCTOBER 14, 2010

You imagine what the perfect sales executive might be like then you attempt to match real-world candidates to your model. Figure out which of those strengths most directly match the needs of your company. Step 2: Run a process that figures out the right match. How good is her sales training program? Metric design.

Part-Time VPE 78

Part-Time VPE Hiring Wisconsin Matching 78

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. In these examples I was selling enterprise software where the vocab matched perfectly.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Another way to cheat at this is to simply use Medium Matches Exactly Organic. Does the distribution match your goals? Do the keywords match the intent of the page ? Back to our story. Ready for the next step?

Analytics 90

Analytics Search SEO Metrics 90

Up and Running

APRIL 13, 2021

Spreadsheets are a programming language, not just an application. Make sure the way you organize the sales forecast in rows or items or groups matches the way your accounting (or bookkeeping) tracks them. Match your chart of accounts, which is what accountants call your list of items that show up in your financial statements.

Forecast 147

Forecast Matching Balance Sheet Software Review 147

Duct Tape Marketing

AUGUST 24, 2017

And then everybody else would be pretty much the inbound channels, any social work that I do, any relationship referral work that I do where, they’re great to have but they’re not predictable for me. How do you build and operate a successful outbound prospecting program? John Jantsch: Okay, I’m sold.

Sales 34

Sales Conversion Revenue Email 34

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Startup Lessons Learned

NOVEMBER 26, 2012

Plus, I have very cool conference updates (our full conference program + more than 300 simulcast locations!) So every day I found myself listening to NPR, and that's when I discovered a local program on our public radio station KQED called Forum. Remember, radio programs get no realtime analytics, no click maps, no funnel reports.

Lean 159

Lean San Francisco Houston Engineer 159

Steve Blank

MAY 3, 2011

The concept of Partners , took some explanation as some teams confused partners with the Distribution Channel.). Their initial customer segment were upwardly mobile professionals with $2-10K discretionary purchases/year (excluding travel,) and their revenue model was affiliate program fees. The Nine Teams Present. Access to resources.

South Dakota 232

South Dakota Business Model Lean United States 232

Up and Running

MAY 1, 2014

Milestones and Metrics. Your prices need to match up with consumer demand and expectations. Does your packaging match your positioning strategy? You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. See Also 8 Tips For Getting Your Product Into Retail Channels.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

SEPTEMBER 17, 2021

Its content style guide ensures branding campaigns have the same tone of voice across all marketing channels. . Platform and channel fit. Platform and channel fit. Platforms and channels are terms that are often used interchangeably, but there’s a clear distinction. Take Mailchimp. Consistency (again). Find the right fit.

Campaign 109

Campaign Social Media Audience Channel 109

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

The Startup Magazine

MARCH 29, 2024

Identification of the channels and the devices most used by your target customers, and then prioritizing these ensures you optimize the user experience for each channel, ensuring seamless integration and then reaping the rewards. Establishing the key performance metrics to track the success of your omnichannel strategy is a must.

Marketing 122

Marketing Retention Channel Social Media 122

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They still tend to think of digital as a fulfillment channel. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131