ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48

YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. So, let’s go back to basics, shall we?

Channel 165

Channel PPC Marketing SEO 165

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 million people and generate monthly revenue. In the meantime, influencers can increase brand awareness for your business by publishing a review of your product on social media. People love reviews, and everyone reads them before making a purchase.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

View from Seed

AUGUST 30, 2016

Next, look at the average revenue per user numbers (courtesy of Piktochart ) are listed below, and while this information is from 2015, it’s interesting to note the trends (Instagram projected to rise to $9 by 2020 according to Forbes ). In addition, look at Facebook’s revenue per user growth globally over the past few quarters.

Social Media 185

Social Media B2B North America Media 185

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets. Not so fast.

Video 339

Video Technical Review Distribution Aggregator 339

YoungUpstarts

JUNE 18, 2020

They also have immense viral potential on social media. According to Explainer Videoly’s research on a client’s YouTube channel, animated videos sit at the top 3 rankings by viewership and likes. million views within 3 weeks on Maybank’s YouTube channel. 3D animation is better for a variety of reasons.

Video 229

Video Advertising Technical Review Viral 229

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Leverage FOMO in social media marketing 3. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Set your sights on Google’s Popular Products 4.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

FEBRUARY 11, 2023

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Appreciate the media accolades and peer success feedback.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 246

Social Media Media Reputation Viral 246

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. social media advertising.

Social Media 118

Social Media Entrepreneur Retention Finance 118

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us.

eCommerce 128

eCommerce Omaha Entrepreneur SEO 128

Startup Professionals Musings

MAY 16, 2020

Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Appreciate the media accolades and peer success feedback.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

Hearpreneur

JANUARY 22, 2023

3- Social media Photo Credit: Tom Miller In my professional view, social media will continue to play a crucial role in the digital marketing strategies of successful businesses. 9- Social commerce Photo Credit: Adam Wood I would say, that historically, brands have utilized social media to improve brand awareness and generate leads.

Artificial Inteligence 121

Artificial Inteligence Technical Review Entrepreneur Social Media 121

Startup Professionals Musings

SEPTEMBER 28, 2015

Common failures I see along these lines include: solutions that are "nice to have" but don't address painful problems; a business model that lacks a means for bringing in revenue; and a founder who has turned a blind eye toward his or her competitors. Physical products often require access to existing distribution channels.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 271

Social Media Media Startup Reputation 271

Startup Professionals Musings

APRIL 7, 2023

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

Both Sides of the Table

FEBRUARY 12, 2017

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate.

Media 210

Media Los Angeles Russia Viral 210

The Startup Magazine

DECEMBER 17, 2021

Do you have lots of family and friends active on popular social media sites such as Instagram, Twitter, and Facebook with large followings? Try and tap into your networks and encourage them to share your fundraising webpage with their followers on social media channels. Making Your Fundraising Campaign Go Viral Online.

Social Media 176

Social Media Viral Campaign SMS 176

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

Duct Tape Marketing

MARCH 21, 2024

Fuel your growth, boost revenue and save precious time by upgrading to active campaign today. Do you think that today, the world we live in today, everybody should have a YouTube channel. And it is, but I don't know if everyone should be chasing virality. Local home service businesses should not be chasing virality.

SEO 65

SEO Technical Review Viral Video 65

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. We don’t know the impact of each marketing channel.”. Google Analytics excels at revealing your traffic sources.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You can’t ignore the fact that Facebook now has over 1.86

Social Media 120

Social Media Media Entrepreneur Reputation 120

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. The Client could still do massive media buys (TV!

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

JULY 12, 2020

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Andrew Macarthy wrote about social media use during the Mahabis launch. We wrote recently about using social media for market research. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Step 2: Set up a Twitter-friendly conversion channel. But it’s not easy to build a following. The result?

Conversion 68

Conversion Social Media Search Campaign 68

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. If you’re looking to boost short-term results to placate investors or expand into a new market—and paid acquisition is a must—a focus on AOV can earn more revenue for the same CAC (and, often, the same shipping fees).

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 198

Social Media Media Marketing Reputation 198

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . Why businesses use social media today.

Social Media 95

Social Media Media Curation Audience 95

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Note that these are “gross” revenue numbers. When the show has been processed it will be available here (estimated 8pm PDT). Greycroft is an early-stage VC.

Partner 240

Partner New York City Cofounder Syndicate 240