ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. Search Engine Optimization (SEO). The premise is flawed.

SEO 163

SEO Metrics Social Media Audience 163

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Next Web

DECEMBER 12, 2013

In the early days of e-commerce, sales were typically the most important metric for success. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Myth #5: You should explore all types of growth hacking to get big fast.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. So, you’re missing out if you’re not using them in your paid search or SEO campaigns. Ways to Increase Traffic.

SEO 177

SEO Social Media Search Campaign 177

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. A reliable paid acquisition channel results in a somewhat stable business. Sometimes that’s airtight product/market it.

Restful 202

Restful Founder Revenue Acquisition 202

ReadWriteStart

FEBRUARY 25, 2020

It involves using digital outlets like websites, social platforms, and software applications as marketing channels. Viral marketing. Small businesses and, indeed, startups can leverage the power of digital channels to build their brands, get leads , and reach more of their target audience. Infomercials.

Marketing 158

Marketing Early Stage Startup PPC 158

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Your primary owned channel is your website, mobile or desktop. Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. There’s lot of overlap, but what it comes down to is metrics and goals. This usually comes down to very company specific things, like what channels are effective for growth. SEO-focused?

Analytics 99

Analytics Engineer SEO Channel 99

Up and Running

JULY 26, 2016

This is when metrics come into play. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Pay attention to your close rate per channel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

The Next Web

MAY 5, 2013

At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). What tools does a growth hacker use?

Marketing 165

Marketing Viral SEO Analytics 165

Brandanew

JUNE 15, 2015

It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy. Viral marketing.

Viral 100

Viral Marketing Social Media SEO 100

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. 1 Search Results Ranking = SEO Success. It is a really good metric. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166

Startup Lessons Learned

NOVEMBER 7, 2008

This is one of the blog we posted about how some company is doing SEO to promote the website. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

DECEMBER 14, 2017

Being a guest on podcast, getting yourself booked on podcast is a really really great SEO tactic, great brand building tactic, Podcast Bookers can get you booked on two to three to four podcast every single month on auto-pilot. You get great back links. People want to share that content, maybe you can even transcribe that content.

Kansas City 40

Kansas City CTO Hire Las Vegas Software Developers 40

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. If the viral coefficient is 0.9, Dont chicken out and do a closed beta; get real customers in through real renewable channels. Know what the success metrics are for the launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

JUNE 16, 2017

Live video is without a doubt one of the hottest channels right now. They take care of everything from the hardware to metrics and post-production. Not only will this help with SEO, but will help distribute your content to a brand new audience. Diminishing returns through core channels. Both during and after the fact.

South Africa 55

South Africa Audience Video Africa 55

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. Adam Busch is a Content Marketer and SEO Specialist for RentLingo. Who is looking at your content?

Analytics 100

Analytics Social Media Marketing Media 100

Up and Running

NOVEMBER 5, 2014

Create your own content and share across your channels with relevant hashtags. While this is not technically a new practice (even John Deere did it in the late 1800s), it’s a practice that has arguably replaced many old SEO tactics. And, the better and more useful the content you create, the more likely it will be to go viral.

PR 139

PR Hiring Social Media Media 139

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. I am a little curious here.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

MARCH 3, 2017

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

SEPTEMBER 10, 2019

Otherwise, consider using those marketing dollars to scale up your core distribution channel first. For that year, the metrics look amazing. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. A properly scaled marketing channel can 10X your business.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. Which site metrics matter and connect to user experience?

Video 48

Video Conversion Mobile Search 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. In the Magic site’s case it was a forum that would grow virally by itself. The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

marketingland.com

JULY 11, 2012

New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. SEO for e-Commerce: Challenges and Solutions - July 31. Enterprise SEO Tools - The Marketers Guide. Whitepapers: The B2B Marketers Roadmap to SEO Success. Search Engine News, SEO & PPC Info. Recent Comments. Research: New!

Email 49

Email Mobile SEO Search 49