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How to Enhance Your Global Content Localization Strategy in 2020

Up and Running

Content marketing — communicating with your marketing using interesting articles, visuals, and videos — has been well established as a primary method of capturing and keeping attention. But in a new market , a prerequisite for success is that you speak the language of your audience and get on their cultural wavelength. .

Global 121
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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

I just spent a few weeks in Japan and China on a book tour for the Japanese and Chinese versions of the Startup Owners Manual. In these series of 5 posts, I thought I’d share what I learned in China. I was only in China for a week so this a cursory view. Note that the inner ring shows their global equivalents.).

China 323
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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

I just spent a few weeks in Japan and China on a book tour for the Japanese and Chinese versions of the Startup Owners Manual. In these series of 5 posts, I thought I’d share what I learned in China. I was only in China for a week so this a cursory view. Note that the inner ring shows their global equivalents.).

China 215
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Technology, Innovation, and Modern War – Class 17 – Organizational Design – Safi Bahcall

Steve Blank

Does the story of a superpower ignoring distant threats from seemingly weak competitors sound familiar from the class discussions on China? They need to understand product market fit: why some ideas will get traction, others won’t. and China in the near, mid, and long-term time frames. Little competitors that IBM disregarded.

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Israel Generative AI predictions for 2024

VC Cafe

Much like mobile technology became a de facto part of every startup, AI is no longer a category but the core or a component of every product. For example, Jasper.com is a copyright tool serving marketers. GPT-4 can of course provide the copy, but the copy generation is only one of many steps in the job of a marketer.

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Think you’ve got a strategy to enter the Chinese market? Think twice

The Next Web

Yu Yongfu is the chairman and CEO of UCWeb , whose mission is to provide a better mobile Internet experience to billions of users around the world. Whenever I visit the US, one question mobile entrepreneurs always ask me is ‘How can my startup break into China?’. When partnering in China, don’t be afraid to get creative.

China 128
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Mastering Mobile Popups

ConversionXL

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. This post will discuss how one online retailer used mobile popups to start targeting and converting their smartphone visitors, what strategies they’ve used and which ones delivered the strongest results.

Mobile 110