Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.
The Startup Magazine
MAY 22, 2018
Early stage. At this stage, the hiring of employees who are customer focused is paramount. You can start by tracking the quality and volume of requests coming in, together with revenue related metrics e.g upgrade rate, gross customer churn rate.
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Version One Ventures
SEPTEMBER 19, 2012
So most early-stage VCs have started to evaluate investment opportunities with an imaginary benchmark in mind: can this company become a $100 million opportunity? The biggest driver for high LTV is repeat purchase behavior (in an e-commerce business) respectively a low churn rate (in a SaaS company).
Both Sides of the Table
FEBRUARY 15, 2016
I know it sounds obvious but just so you understand: There are more capital sources available for earlier-stage capital, the information on which they are evaluating the investment is less (it is almost certainly just team and product) and the risk of the investor getting things wrong is diminished.
Occam's Razor
APRIL 8, 2013
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.
YoungUpstarts
SEPTEMBER 7, 2014
Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics. Here are a few metrics your startup should be watching: 1. Monitoring this metric allows you to refine sales commissions to ensure your sales incentives are aligned with the value of new business.
ConversionXL
AUGUST 13, 2019
SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. And while that figure is promising, early-stage SaaS companies need a ton of growth to survive. According to Gartner , three metrics form the foundation for those growth levers: (Image source).
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