Churn Rate Engineer Sales Software 
Both Sides of the Table
MAY 9, 2018
especially about churn rates and your high CACs last quarter relative to the previous year. But your co-founder had been senior at one of the big enterprise software companies and if I remember correctly American Express had run a big pilot with you. She was one of the lead engineers at Uber. Was that a blip? I remember.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?
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ConversionXL
OCTOBER 16, 2022
Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.
Both Sides of the Table
APRIL 26, 2016
profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.
ConversionXL
JUNE 26, 2019
While this is true for all SaaS companies, it’s especially critical for those that use their product—not traditional marketing or sales—as their growth engine. To stop a motorbike, you can use the front, back, or engine brake. 100) 0% Annual Churn Rate Current (e.g. How do you optimize that process? 80,000) 0%.
ConversionXL
FEBRUARY 3, 2022
Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. For example, if you run a software company, talking to clients at a trade show might put you in touch with the right audience. Image source. Acquisition.
Duct Tape Marketing
JUNE 7, 2023
Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. Growth rates, churn rates. That's right.
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