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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. This is how much you spend to get a new customer.

Metrics 150
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Conversion, retention and churn benchmarks

VC Cafe

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). User experience The success of a SaaS software product largely depends on how well it meets the needs of its users. How to design SaaS UX?

Design 105
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What You Need To Know About The Churn Rate And How To Fight It

YoungUpstarts

The Software-as-a-Service (SaaS) model relies heavily upon long term customers. There are 3 major metrics that will determine the overall success of a SaaS vendor: Customer Acquisition Cost (CAC). Churn Rate. We will explore the ins and outs of churn and tell you how to fight it. What is churn rate?

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The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running into difficulties paying bills and employees, just to mention a few! Each article will give you: A brief definition of the metric.

Metrics 60
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How To Succeed As A Product Manager

YoungUpstarts

Product Management Metrics. Despite huge efforts and seemingly good results, it’s important to use real metrics to arrive at a final verdict. Some of the most important are described below: Marketing metrics. This group of metrics covers numbers such as monthly unique visitors to the website and customer acquisition cost.

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SaaS Growth: The “Triple A” Sprint Framework that Gets Results

ConversionXL

With access to countless metrics, it’s easy to obsess over email opens or bounce rates. Although these metrics can be tracked, they don’t tell you much. Did your high bounce rate lead customers to churn ? Although a high bounce rate can absolutely contribute to those problems, we still don’t know the root cause.

Framework 121