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Actionable SEO Tactics for B2B Startups

Austin Startup

Ensure your business completes every question in the listing for maximum exposure including: · Company/product photos (upload at least 3 photos) · Hours of operation · Business category · Business description · Services offered A survey from BrightLocal noted that 79% of people trust online reviews as much as a personal recommendation.

B2B 62
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How to win with marketplaces: The three success factors

The Next Web

Like all multi-sided platform businesses , they suffer from the classic chicken and egg problem : the technology has no value unless buyers and sellers are present and you can’t get the buyers on board unless you have sellers and you can’t bring in sellers without having buyers. You can follow Sangeet on Twitter at @sanguit.

Curation 128
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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Peer reviews matter. A 2010 study by The Nielsen Company confirmed what we already knew – people read reviews and decide by them. Start gathering reviews on your site. If you sell commodity products, you might want to look into pulling reviews from an external site to have more of them.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Social games overflow out of Facebook. While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Direct Response Advertising becomes ever more efficient.

Internet 110
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day , not the team of people with different skill sets working cross-functionally to make systematic improvements. What to do?

Analytics 113