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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Over a coffee in a small office in Cupertino (yes, their name is related to their founding hometown), we talked about how it was the right time to build a new networking company due to the confluence of three major trends: cloud, software defined networking (SDN), and the consumerization of IT.

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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? These are long sales cycles, often with multiple departments and stakeholders involved.

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Are You In Control Of Your Business?

YoungUpstarts

But this is where online software such as TradeGecko’s inventory and sales management system provides an ideal solution. Sales inventory software: Pulls together your sales cycle into one central system that all your team can use. Where to start?

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Unveilling of the Bessemers 10 laws of Cloud Computing and SaaS - Winter 2010 Release. The Cloud computing stack is currently defined by three levels: SaaS, PaaS, and IaaS.

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Impact of the recession on SaaS Sales&Marketing productivity. equivalent to a one year payback on your sales&marketing investment. Cracking The Code on Facebook.

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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

While I’m sure TechCrunch and other publications are at or near record traffic levels, the influence is more diffuse these days due to wide number of tech blogs and reach of personal/social media. Now the employees carry your technology into the enterprise via their own phone and cloud services.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly.