A Smart Bear: Startups and Marketing for Geeks

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Why your company should have a single email address

A Smart Bear: Startups and Marketing for Geeks

This guest-post is from Joannes Vermorel, founder of Lokad which produces sales forecasts for off-line companies. At the same time, I personally observed at the startup incubator of Telecom ParisTech the impact of one co-founder leaving his company after 18 months. He has a personal blog about cloud computing. is here to stay.

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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

So Member Desk is a virtual and yet it can also be physical, literally sitting in the front of the co- working space inexpensive way to do that for pretty much any organization. But the answer is the co-founder’s been in the industry for 30 years and he’s somebody and so they can get meetings. Jason: Right.

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Special Edition: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

It’s “ Loveline for startups ,&# where entrepreneurs get to ask any question about their startup and have me and a rotating co-host tackle the problem and devise constructive next-actions. I finally started Smart Bear Live. Like most ventures, it didn’t work the way I’d imagined.

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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

By definition, if you're a startup founder you're explicitly not your customer. founder Blogger & Twitter. "If Repeat after me: You are not your customer." — Eric Ries , Lean Startup leader (repeating a conversation with a startup founder). My friend/brother/co-worker/dentist thinks it's a great idea.".

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Startup identity & the sadness of a successful exit

A Smart Bear: Startups and Marketing for Geeks

” Almost all startup founders experience a deep and prolonged sadness after selling their company , even when the sale is an outrageous success. The answer is important and fundamental for all startup founders, whether or not they ever intend to sell their company. A startup is the founder’s personal identity.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Four uncomfortable seconds later, a smile breaks across the founder's face. This is Part 5 of the 5-part series: 5 lessons from 150 startup pitches. Frightening honesty. Making Oprah cry.

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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

Maybe you worked there or a co-founder or investor has some juice). Either of the following scenarios makes sense for a new startup going after a large-scale enterprise market: You’ve identified a deep pain at a large company. You land a contract to build them the solution.

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