Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience. Marty Zwilling.

Technical Review 321

Technical Review Social Media Media Matching 321

Startup Professionals Musings

FEBRUARY 10, 2023

Do research on investor visibility via Google and social media. Check for positive or negative news articles, press releases, relationships, and support of community organizations. Another approach is to ask the investor for references, where their involvement has made a real difference, leading to success.

Technical Review 345

Technical Review Due Diligence Term Sheet Offshore 345

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

FEBRUARY 8, 2023

I recommend using digital channels, including email and social media, personalized, if possible, with promotions. You must show your appreciation with a “thank you” for the business every time, offering a reward for referrals, and doing things together in the community. Respond to new market shifts and opportunities.

Technical Review 239

Technical Review Revenue Social Media Cost 239

Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution.

Merger 386

Merger Acquisition Software Review Social Media 386

Startup Professionals Musings

DECEMBER 30, 2022

Keep your eyes and mind open to free sources of innovation in every ecosystem, including open-source software, university cooperative programs, and the many incubators and accelerators supported by volunteers and communities. In return, active listening and two-way communication will maximize the value of your impact and results.

Technical Review 252

Technical Review Silicon Valley Software Review Metrics 252

Startup Professionals Musings

DECEMBER 20, 2021

It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer.

Developer 387

Developer Startup Social Media Internet 387

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 238

Social Media Media Viral Audience 238

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 247

Social Media Media Reputation Viral 247

Startup Professionals Musings

MARCH 12, 2022

To maximize this value, start now in taking a visible and active role in your industry and community. With today’s worldwide Internet and social media, your brand impact is not set by what you say, but by numbers of followers, influencers, and satisfied customers. In my view, that was their key to the early goodwill they needed.

Valuation 368

Valuation Technical Review Due Diligence Angel Investor 368

Startup Professionals Musings

JANUARY 4, 2023

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Embrace giving back to the world community. The first steps are effective communication to your clients, employee participation, and partnering with other organizations that have similar initiatives.

Global 267

Global Marketing Technical Review Mobile 267

Startup Professionals Musings

SEPTEMBER 8, 2021

Outside connections usually come by taking a more active role in your industry and community. The Internet and social media are also a key knowledge source. Start by walking around and getting to know the other members of your team.

Social Media 330

Social Media Entrepreneur Revenue Internet 330

Startup Professionals Musings

APRIL 10, 2020

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Embrace giving back to the world community. The first steps are effective communication to your clients, employee participation, and partnering with other organizations that have similar initiatives.

Mobile 434

Mobile Marketing Technical Review Differentiation 434

Startup Professionals Musings

JANUARY 21, 2019

No matter how hard you are willing to work inside the business, you still need external relationships with suppliers, people in your business network, and your community. In small towns, this may mean sponsoring local events, supporting complementary businesses, and community involvement. You are selling an experience.

Silicon Valley 269

Silicon Valley Missouri Technical Review Boston 269

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Startup Professionals Musings

MAY 11, 2020

Do research on investor visibility via Google and social media. Check for positive or negative news articles, press releases, relationships, and support of community organizations. Another approach is to ask the investor for references, where their involvement has made a real difference, leading to success.

Technical Review 310

Technical Review Due Diligence Term Sheet Offshore 310

Startup Professionals Musings

JULY 1, 2019

This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees. Authority – the guiding light. Scarcity – less is more. Consistency.

Customer 213

Customer Technical Review Social Media Social Network 213

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 19, 2021

These visionary thinkers outlined in their book a set of modern accelerated growth strategies that I believe every entrepreneur should adopt: Build a community of evangelists. Become a conduit for people to talk to each other, and feel like part of a special community. Get your community involved in both the idea and the delivery.

Artificial Inteligence 396

Artificial Inteligence Community Social Media Matching 396

Startup Professionals Musings

JANUARY 16, 2023

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

Social Media 237

Social Media Media Audio Community 237

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 352

Social Media Media Viral Audience 352

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 161

Social Media Media Viral Audience 161

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

NOVEMBER 16, 2018

You need them not only to close business, but also to keep internal productivity and motivation high, and to use their own social media and friends to spread the word. In this days of pervasive communication, this is powerful marketing. It helps to celebrate small wins, together and often.

Technical Review 178

Technical Review Marketing Due Diligence Social Media 178

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 228

Social Media Media Customer Viral 228

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 251

Social Media Media Marketing United States 251

Startup Professionals Musings

JUNE 21, 2023

The program has led to significant business benefits, including more fulfilled and productive teams, and a large brand boost, promoting CVS to a list of the nation's 50 most community-centric businesses. Take baby steps to advance and stay in sync with relevant communities. Rally a community and build a team to support you.

Community 286

Community Social Media Metrics Programming 286

Startup Professionals Musings

AUGUST 29, 2014

This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees. Authority – the guiding light. Scarcity – less is more. Consistency.

Technical Review 252

Technical Review Entrepreneur Social Media Social Network 252

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms. Stay current.

Marketing 299

Marketing Social Media Merger Acquisition 299

Startup Professionals Musings

NOVEMBER 13, 2021

Assets need to move in a community of engaged users. Community means more than supply and demand. Often these communities are built around special interest groups, where the members interact through social media, help each other, and trust each other, and the relationships go well beyond the transactions.

Cuba 316

Cuba Venture Capital Community Valuation 316

Startup Professionals Musings

JULY 11, 2016

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience.

Technical Review 120

Technical Review Social Media Media Matching 120

Startup Professionals Musings

JULY 2, 2017

This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees. Authority – the guiding light. Scarcity – less is more. Consistency.

Technical Review 137

Technical Review Technology Social Media Social Network 137

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

MARCH 15, 2019

It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer.

Social Media 194

Social Media Internet Community Management 194

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

Customer 420

Customer Marketing Social Media Campaign 420