Agile VC

APRIL 17, 2011

How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008).

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 226

Search PPC Widget SEO 226

Austin Startup

JANUARY 11, 2020

With extensive industry knowledge and experience serving hundreds of Certified Public Accountant (CPA) firms and clients nationwide, TaxTaker can provide your firm or startup with a reliable research and development (R&D) Tax Credit program. Our mission is to empower CPA practices for growth.

CPA 62

CPA Startup Non-Compete Cofounder 62

Occam's Razor

SEPTEMBER 24, 2012

As you mature you start measuring things that really matter, macro and micro conversion rates , economic value , visitor loyalty. A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., Having a conversion business impact was not the point.

Metrics 165

Metrics Advertising Marketing Social Media 165

www.clickz.com

JANUARY 7, 2013

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Adding to this pressure, social media conversion rates are low relative to other marketing strategies. Conversion & ROI. Conversion & ROI.

Social Media 86

Social Media Media B2C New York 86

Startup Professionals Musings

JANUARY 6, 2011

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Now back to the revenue realities. Face reality.

Advertising 225

Advertising CPA Startup PPC 225

ConversionXL

SEPTEMBER 28, 2017

Macro conversions vs. micro conversions. Your metrics are either leading to “macro conversions” or “micro conversions.” Macro conversions are the primary goal of your website, to convert user traffic into revenue. Micro conversions are process milestones or secondary actions. 1) Revenue per visitor.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Startup Professionals Musings

OCTOBER 3, 2010

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 225

Search Engineer SEM Widget 225

ConversionXL

JANUARY 29, 2016

What’s crazy is that visitors from certain ISPs showed stronger engagement and higher conversion rates compared to other ISPs (this is where I almost cried). Here are some stats: With their regular ad spend being quite high, their retargeting added an additional 15% in revenue. Ad creative was also split tested. Image Source).

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

JANUARY 3, 2017

But wait, that might hurt the conversion rates!” Even worse, they’ll actually insist on removing site elements that improve conversion rates… on purpose! “We We’re trying to pick apart the interactions of websites, mobile apps, and customer platforms in order to increase sales and conversions. Everyone else is wrong.

.Net 111

.Net Campaign Conversion Revenue 111

ConversionXL

SEPTEMBER 17, 2019

From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. Ease of implementation.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

crowdSPRING Blog

JUNE 26, 2011

In a post last week , Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. This is where the subjects of revenue enhancement and customer lifetime value arise. The missing factor? If a customer is happy to pay $19.99 for the value you deliver to them, why would you charge $14.99?

CPA 69

CPA Analytics Viral Small Business 69

Startup Lessons Learned

JUNE 5, 2009

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Both Sides of the Table

FEBRUARY 21, 2010

This form of advertising is know at CPA (cost per action). They know that a call will lead to a higher conversion rate and a better chance to cross-sell products leading to higher average order values. It should lead to higher conversion rates and happier customers. Social networks continue to drive conversion of marketers.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

JUNE 12, 2018

For example, if you’re a CPA, wouldn’t it be easier to focus on the clients you already have year after year as opposed to constantly be looking for new ones? You need to ask yourself what it takes to schedule consistent appointments and how you can increase the conversion rate of these appointments. Set a revenue goal.

Lead Generation 75

Lead Generation CPA Audience Revenue 75

searchengineland.com

MAY 30, 2012

Search & Conversion. It also lets me assess if this is going to be a quick, polite 20-minute conversation or an in-depth hour long dialogue. Looking downstream for differences in conversions in the creative. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MARCH 13, 2013

Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? Put up an minimum viable product and see if people pay for it (metric – conversion rate of beta user to paid). Here is a chart showing my various conversion sources in Analytics.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Up and Running

JUNE 2, 2011

There needs to be a comfortable buffer between what goes out (expenses) and what comes in (revenue). Additionally, if finances are not your strong suit, make sure you have someone on your team (employed or vendor/professional, such as a CPA) who handles this for you. Factors outside of the business are also considered.

Vesting 82

Vesting CPA SBA Bankruptcy 82

Hearpreneur

JANUARY 8, 2020

This year, I implemented some changes which will mean a dip in short term revenue, but will let us grow and scale faster in 2020. When it comes to marketing and how we can maximise our audience reach and sales conversions, I turn to professionals for help. It’s important to have a powerful long-term vision. 11- Trust your guts.

Entrepreneur 125

Entrepreneur Due Diligence LLC .Net 125

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why conversion attribution starts with traffic attribution. Why conversion attribution starts with traffic attribution.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165

Hearpreneur

JULY 31, 2020

1- A morning routine of checking my daily revenue. I get invigorated from these conversations. Photo Credit: Katie Thomas, CPA. Thanks to Katie Thomas, CPA, Leaders Online ! #16- A network of friends and partners can also serve as a great assurance and reminder that you’re not walking. Photo Credit: Robert Farrington.

Entrepreneur 150

Entrepreneur CPA Cofounder Employee 150

Up and Running

MAY 28, 2015

There’s a lot of questions about what do you actually need in terms of information, if you’re going to do your forecasting, and how does one put together a revenue forecast if you’ve never started a business or your business is brand new. Then you have an assumed conversion rate. You don’t need a CPA.

Lean 60

Lean Business Plan Video Software Review 60

ConversionXL

FEBRUARY 3, 2017

The conversion rate of your landing page or offer. Carefully analyze your customer and revenue data. Teodora suggests reaching out to latent affiliates, in particular, to reactivate them… Teodora Dobjanschi , Avangate: “On average, only 7-10% of the affiliates registered to a program are actually driving traffic and conversions.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. It has been a great way to immediately influence revenue for my ecommerce engagements. But, hundreds of conversions are on the line as well on insights you'll get from this data. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 30, 2020

Mobile traffic looks less conversion-ready (and less valuable) than desktop traffic. The challenge of deterministic attribution is precise stitching of a conversion with an initial traffic source. If a user isn’t authenticated and a conversion happens on another device or browser, the whole concept is ruined.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

crowdSPRING Blog

APRIL 6, 2015

The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Conversion Rate. Why, you ask? Life Time Value. How many buy something?

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

MARCH 25, 2014

Do the customer and the company both end up with a win-win (they get joy and task completion, we get some current revenue and possibly a long term repeat customer)? You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit.

Metrics 155

Metrics Marketing Analytics Channel 155

Software By Rob

JULY 21, 2011

If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. 40, your CPA will be $40. If your LTV is $250 per customer this is $500 in future revenue per month. Yes, it’s an obvious statement. Cold Calling.

CPA 73

CPA Churn Rate Customer Acquisition 73

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)). As a small business I recommend… Macro Conversion Rate.

Metrics 151

Metrics Web Analytics CPA 151

andrewchenblog.com

JANUARY 28, 2010

CPM/CPA/CPC) What do the intermediate metrics look like? Basically, you end up with a media buying matrix that looks something like this: Source Ads bought CTR Clicks Signup % Upload pic Users Cost CPA Google 1M 0.50% 5,000 20% 50% 500 $5,000.00 $10.00 Do it right, and your conversion rates might be as high as 20%.

CPA 51

CPA Retention Viral Acquisition 51

Duct Tape Marketing

JUNE 2, 2017

SaaS startup Segment has a formula for figuring out acquisition costs : Determine Customer Lifetime Value (LTV): LTV = Revenue from each paying customer per month, multiplied by Gross Margin, divided by churn (Gross Margin is the amount left over after the cost of goods sold, churn is the percent of people who leave). increase in revenue.

Acquisition 47

Acquisition Cost Customer Social Media 47

Up and Running

JUNE 19, 2015

Sabrina: Now that you’ve brought up Uber, because that was another question I had, you have that great conversation in one of the episodes of StartUp with Chris Sacca, and he told you that story about Travis visiting his family and how just singularly focused he was at being the best no matter what.

Cloud 60

Cloud Small Business Silicon Valley Media 60

infochachkie.com

DECEMBER 5, 2011

Once GoToMyPC became a highly successful product, we renamed DesktopStreaming “GoToMeeting,” but not before DesktopStreaming had generated over $30 million dollars of revenue. If we had named the product BuddyHelp, we probably would have generated a comparable amount of revenue. John is a CPA and holds an M.B.A. 5 Comments.

Naming 40

Naming Technical Review Product Product Name 40

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. No, the first 2% is more valuable in terms of revenue. We don’t know how the systems we use calculate conversion rate. Create a revenue forecast before you even run the experiment. Changing the conversation. You need to track the right revenue goals.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Up and Running

APRIL 29, 2014

Earlier this month I hosted Ryan Clower, a CPA from the accounting firm M. I am a CPA, down here certified in the great state of Texas and really just stoked to be here. A lot of the times I hear small businesses say, “Oh, those are awkward conversations, and we don’t want to talk about the negatives.”

.Net 85

.Net Capital Gains Distribution Puerto Rico 85