ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that had a sales cycle of less than x weeks. In sequential testing , you simply change things on your site and note how your conversion rate changes over time. Optimizing the sales process is a tricky topic, as there are many ways to do it. Acquisition Efficiency. Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Why should you care about measuring multichannel impact?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Is eCommerce tracking turned on? PPC Keyword ID’s Visible on Landing Pages. What It Is: When PPC keyword ID’s are visible on landing pages, they are harder to analyze because Google Analytics thinks they’re two different pages. Missing eCommerce category.

Analytics 48

Analytics Software Review eCommerce PPC 48

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. The value of car sales through their retargeting was 98% higher than the offline average. Okay enough with eCommerce stores for now. Image Source).

Campaign 48

Campaign PPC Audience eCommerce 48

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. These are cornerstone tactics when growing an ecommerce business , and countless entrepreneurs have built thriving, profitable businesses using these tools alone.

eCommerce 60

eCommerce Mobile Developer Retention 60

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations! So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. Promo / Sale / Discount names / descriptions.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? Marketing dollars (hopefully!)

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Sales funnels (essential for websites offering demo calls or free trials to identify friction points). Major redesigns of old pages (also if you want to rebrand or add a new page). Workflow for map testing.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

FEBRUARY 19, 2016

You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization?

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

AUGUST 11, 2015

Finally for outcomes I've picked Page Value (remember, it is imprecise to measure session level metrics like conversion rate, goal completions, for hit level dimensions like pages). It should not matter that my insights and guidance above are for a content site and you have an ecommerce website. Just pick the platform, click.

Analytics 60

Analytics Customer Metrics eCommerce 60

Duct Tape Marketing

FEBRUARY 3, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the sales podcast, hosted by will Barron brought to you by the HubSpot podcast network. Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. What does your sales and marketing team look like?

Entrepreneur 77

Entrepreneur Technical Review Cofounder Valuation 77

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Focus on Relevancy.

PPC 114

PPC Matching Technical Review Search 114

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. You would think if you throw in Conversion Rate in there and you are ready. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Step 3: Assisted Conversions.

Analytics 60

Analytics Metrics Technical Review Channel 60

Duct Tape Marketing

MARCH 23, 2017

How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales written by Guest Post read more at Duct Tape Marketing. Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. While conversion (i.e.,

Sales 48

Sales eCommerce Campaign Audience 48

Occam's Razor

APRIL 23, 2012

Ecommerce/lead gen type websites are typically incessantly focused on one-night stands. " It is reflected in the obsession with Conversion Rate. Every web analytics tool in the market measures single-session conversion rate, so if visitor, your potential customer, does not convert in that single session (i.e,

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

JULY 29, 2020

From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. This may also be an opportunity to port Amazon learnings back to your ecommerce site. Of course, not everything requires reworking. What doesn’t change.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. We spent around £5,000/day and generated around £50,000/day in sales on average.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

DECEMBER 9, 2015

Conversion optimizers are in the business of attention management, just like magicians. What does any of this have to do with increasing your conversion rate? Rule of noise: The closer you get to closing the sale, the less things you should have on your screen. Actually, the conversion rate decreased by 14%. The reality?

Conversion 48

Conversion PPC Flash Canada 48

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. via Ecommerce Growth Masterclass). Of course, there a lot of different growth processes.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JULY 31, 2006

It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. But still the best we got. Then promptly forget about it.)

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

MARCH 14, 2013

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. How Can Your Competitors Help Increase Your Own Conversion Rate? What Kind of Information Can You Get to Help Conversions? But what about spying? Photo Credit.

Conversion 103

Conversion Cloud eCommerce Search 103

ConversionXL

MAY 2, 2019

Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today. But what if a 2% conversion rate isn’t enough to stay profitable? One area of opportunity is ecommerce landing pages.

eCommerce 133

eCommerce Conversion Hosting Sales 133

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Bugs—if they’re around—are a conversion killer.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

NOVEMBER 6, 2014

“Conversion Optimization” Isn’t About Green Or Red Buttons. You want to carry the momentum from first click to final conversion, by maintaning scent and telling a story of how their world gets better as you guide them through the experience. This was a huge shift in mindset for me.

Conversion 102

Conversion PPC Green PR 102

Occam's Razor

AUGUST 22, 2011

Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? I Got No Ecommerce. Stop Obsessing About Conversion Rate. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Online Marketing Still A Faith Based Initiative.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

NOVEMBER 6, 2015

Of course, there are many, but the three most common (and relevant) types of validity for conversion optimization are: internal validity, external validity, and ecological validity. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Pro Tip: Do this with your campaign team (e.g.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " That's primarily because Tide does not truly understand how to do Conversation Marketing. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time. Neither should you Ms./Mr.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. seconds to 2.9

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, if data reveals that 40% of sales calls don’t convert, the algorithm may recommend further training for sales reps.

Analytics 106

Analytics Metrics Channel Campaign 106

Duct Tape Marketing

APRIL 14, 2022

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host will Barron helps sales professionals learn how to buyers and win big business ineffective and ethical ways. You get me the sale. I mean, eventually you can, but it it's kind of like SEO versus PPC, right?

Marketing 87

Marketing Affiliate Channel Software Review 87

Occam's Razor

MAY 18, 2010

Among things in the above image I love analyzing Direct (to understand value of the free traffic), Visits with Conversions (to understand my BFF sources and pages and behavior), and Non-bounce Visits (to understand people who give me a chance to do business with them). PS: Our business is in trouble because we are over-reliant on Search!

Analytics 123

Analytics Web Acquisition Metrics 123