Duct Tape Marketing

APRIL 6, 2023

His new book, Never Lose an Employee Again: The Simple Path to Remarkable Retention , offers a proven framework for increasing employees retention, engagement, and in the process, profits. By doing so, retention numbers can significantly improve. You can manage contacts, run reports, and even ask for status updates.

Employee 88

Employee Retention Hiring Artificial Inteligence 88

Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

APRIL 18, 2017

Offer conversion optimization services? Conversion optimization doesn’t align with small business. In my experience, one optimization project manager can work with a maximum of 3-4 clients without sacrificing quality. Building frameworks also helps standardize the industry practices. Run an agency?

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Retention of agency services for manual work that could be automated. Look at your management team as well.

Metrics 132

Metrics Campaign Channel Advertising 132

Duct Tape Marketing

MAY 1, 2023

One of the things that AI does or has the ability to do, because it is essentially been taught, um, the, the, the everything that's put into it is, um, if there are processes out there, if there are frameworks out there, like the marketing hourglass that people have written a lot about, um, it, it will actually be able to access that, uh, content.

Marketing 81

Marketing ChatGPT Framework Technical Review 81

David Teten

JANUARY 14, 2019

My wife and I have a lot of conversations about work-life balance, or as I usually think of it, making sure I don’t use up too many “spouse points”. As a manager, I’ve always tried to maintain a culture of understanding people’s personal calendar needs, e.g., childcare obligations. The manager said, “No problem, that’s a great idea.”

Retention 60

Retention Offshore Management Early Stage 60

ConversionXL

APRIL 13, 2017

This role is so misunderstood, yet also growing so quickly in popularity, that Harvard Business School conducted research around the role of “Growth Manager” (i.e. The Growth Manager usually reports either to the CEO, the vice president of Product Management, or the vice president of Marketing. Product Manager.

Analytics 99

Analytics Engineer SEO Channel 99

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution. It is free.

Analytics 141

Analytics Metrics Mobile DC 141

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 256

Social Media Media Product Conversion Ratio 256

View from Seed

APRIL 8, 2020

If you can get a hold of your champion, try to have an honest conversation about what’s going on in the company. Usually, you don’t try and have these conversations so close to finish line, you want to close the deal quickly and not bring up distractions. Really Connect With Your Champion. But we are in unusual times.

B2B 156

B2B Angel Investor Vertical Early Stage 156

Up and Running

NOVEMBER 13, 2020

With the new chatbot, Splashtop was able to leverage it to initiate conversations along with integrating it to Salesforce to record qualified leads on it, leading to them averaging 1648 chats a month and causing an overall increase of 35% of their sales conversions. Provide a seamless omnichannel customer experience.

Customer 135

Customer Churn Rate Silicon Valley Retention 135

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. For example, in a year, do you think you can increase your retention by 30%?

Marketing 48

Marketing Distribution Retention eCommerce 48

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

Steve Blank

DECEMBER 28, 2020

Next, Lee Bollinger President of Columbia University in conversation electrified the audience with description of the fourth purpose of a university. (I’ve I’ve summarized our conversation with the video and transcript of the entire talk following the summary.). See here for a video of the investor panel.

Lean 417

Lean Community San Jose Africa 417

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. Hello and welcome to another episode of The Duct Tape Marketing Podcast. Are they doing search engine advertising?

Marketing 56

Marketing Social Media Analytics Software 56

www.vccafe.com

MARCH 11, 2013

Task Management. Project Management Tools. Express : Express is built on NodeJS framework. Subscription Payments / Management. Managing APIs. Web frameworks. Zend Framework (PHP). Customer Relationship Management. Contractor Management. Scanning / Document Management. Live Mocha.

Software Review 53

Software Review Technical Review Startup 53

Startup Lessons Learned

JUNE 22, 2009

Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. At this meeting, we would present our goals for the cycle, all the raw results wed managed to collect, and our conclusions about what was next. Both are lethal outcomes.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

Duct Tape Marketing

FEBRUARY 7, 2018

In your view, is WordPress still undeniably the best tool or are some people and frameworks catching up to the point where it might actually be something to keep tabs on? ” And again, my public speaking mentor, Toby, taught me this framework to ask why lots of times in a very strategic way to take a meaningful brief from a customer.

Community 41

Community Framework Ruby Architecture 41

blog.expensify.com

APRIL 24, 2012

net is the only framework in which you can build an app for all the major mobile operating systems (iphone, android, wp7). And.NET’s languages (C#, IronPython, managed C++, etc.) First of all,NET is a “framework”, not a “language” as you have said in your post. It’s an *freaking open source*.net

Java 107

Java PHP Software Review Coder 107

mashable.com

NOVEMBER 3, 2010

Brad Feld: Feld is co-founder and managing director of Foundry Group, a Boulder, Colorado venture capital firm that focuses on early stage investments ranging from $250,000 to $500,000. Passion was certainly a recurring topic of conversation amongst the investors we interviewed.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. As a marketer, your job isn’t to maximize information retention among potential customers.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

JUNE 3, 2016

These are bigger-picture ideas and frameworks that sometimes get lost in the rush for the new, but they’re crucial to keep in mind if you want to successfully use your data to its fullest potential. What you learn will help you reduce friction, increase retention, and build a stickier, more powerful product. Image Source.

Analytics 48

Analytics Retention Mobile Metrics 48

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. For conversion optimization, user research is pivotal. Image source ).

Design 111

Design Framework Product Development Technical Review 111

Duct Tape Marketing

JANUARY 3, 2023

You're starting to have those conversations, but you're not really converting them into customers. So if we can get that, now we've got the foundation built, and now we're starting to layer on conversion. I'm starting to have sales conversations, but now I'm kind of a mess. You're not really sure what content to produce. (09:16):

Customer 86

Customer Marketing Engineer Advertising 86

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). Creating and managing the roadmap for search.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

SEPTEMBER 3, 2014

Without realizing it, the businesses who want the secret sauce, the quick fix to more “conversions” are asking the wrong question. Because, we’re finding that the most successful companies are digging deep into the data driven research available to them… giving them a leg up on customer retention and bolstering the bottom line.

Customer 127

Customer Analytics Conversion eCommerce 127

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. Account managers can tier customers.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

NOVEMBER 9, 2021

It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% Conversion copywriter Joanna Weibe discusses how long or short landing pages should be. across all industries.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

Startup Lessons Learned

APRIL 14, 2009

These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Whats the right set of materials, conversations, etc.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

AUGUST 22, 2011

Six Tips For Improving High Bounce / Low Conversion Web Pages. Lack Management Support or Buy-in? A Framework For Critical Thinking. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Brandanew

AUGUST 29, 2016

and manages social media, blog campaigns and media placements across a wide range of industries (from home design, cooking and wellness to student loans, law and multi-state taxation) for Three Girls’ clients. . Before we dive into our little conversation, here’s a word from the production team. Production : Brandanew.co

Social Media 124

Social Media New York Community Media 124

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. It’s why reputation management and following good business practices is a critical but unseen part of a company’s brand. Trello is only able to do this because it’s using social listening to gauge and manage brand sentiment. Which do you choose?

Equity 94

Equity Marketing Social Media Software Review 94

Duct Tape Marketing

AUGUST 10, 2022

You're starting to have those conversations, but you're not really converting them into customers. So if we can get that now we've got the foundation built and now we're starting to layer on conversion. I'm starting to have sales conversations, but now I'm kind of a mess. And we're gonna have much higher retention and referral.

Customer 77

Customer Marketing Social Media Engineer 77