Remove Conversion Remove Lean Remove Product Development Remove Technical Review
article thumbnail

Embrace technical debt

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, July 29, 2009 Embrace technical debt Financial debt plays an important and positive role in our economy under normal conditions. Technical debt works the same way, and has the same perils. I won’t pretend that there aren’t teams that take on technical debt for bad reasons.

article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. This is a customer development problem.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Five Whys for Startups (for Harvard Business Review)

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, June 2, 2010 The Five Whys for Startups (for Harvard Business Review) I continue my series for Harvard Business Review with the Lean Startup technique called Five Whys. Five Whys has its origins in the Toyota Production System. Applied to a start-up, heres how it works.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development.

Marketing 115
article thumbnail

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Great post Eric!

article thumbnail

The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

article thumbnail

Thank you

Startup Lessons Learned

Expo Intensive rocked, the mainstream media has started writing about the Lean Startup, and - most of all - the movement continues to grow and evolve. I went to the conference thinking that I was well grounded in the basics of the Lean Startup approach and that attendance would hone the edges of that understanding.