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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Don’t mix your personal and business profiles or messages.

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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Build a business plan and model that is attractive to investors.

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Marketing Research Ideas for Small Businesses

entrepreMusings

Those of us with big business ideas operating on small budgets don’t exactly have the bankroll it takes to recruit a talented market research team to help us. Do-it-yourself research and inexpensive alternatives to highly-tuned studies can provide small businesses with all the market information they need.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. The challenge is to rise above the clutter, and stand out in the rush of over 500,000 other new businesses that get started in the U.S. every month.

Marketing 240
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10 Keys To Enabling Your Startup For Unicorn Growth

Startup Professionals Musings

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Build a business plan and model that is attractive to investors.

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Understanding the Digital Mail Room: How to Increase Your Direct Marketing Results

Up and Running

Using this distribution method can increase productivity and decrease mail handling and paper costs. Let’s look at how a digital mailroom can play a key role in obtaining your company’s marketing goals. Combining Digital and Direct. Billing Costs Money. Individual stamp costs went up to $.46

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[Infographic] The Numbers Around Direct Mail Marketing

YoungUpstarts

With all the hype surrounding digital advertising, one would’ve thought that traditional methods of marketing have been rendered absolutely obsolete. billion is still spent, ever year, on direct marketing? Consider the following numbers: 3.6%: Forecasted increase in spending on direct mail marketing in the next year.

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