crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days.

SEO 48

SEO Search Engineer Small Business 48

YoungUpstarts

AUGUST 18, 2020

Marketers can take advantage of various digital channels, including but not limited to search engines, email, social media, and web applications. Simple and Reliable Metrics for Measuring Success. Metrics help understand the success or failure of the marketing campaign. Cost per conversion. Email marketing. Social reach.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Since that time we've seen a massive change from product engineering to financial engineering.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

NOVEMBER 7, 2008

We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Dont worry about selecting particularly good keywords, if youre new to SEM. Just load them all in and choose a low cost-per-click. We finally settled on a $1.99 Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free. Search marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free. Search marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

Social Media 120

Social Media Media SEM Startup 120

Startup Lessons Learned

SEPTEMBER 30, 2008

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. In my mind, theyre racking up costs (one month for that part, two months for that other part, uh oh). I mean, have you seen other people? Heres my take.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 2, 2008

We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. But code written that doesnt help the company succeed is a sunk cost.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. As I already mentioned, the cost of playing at Vegas is much higher. You have your room fee, your plane ticket, the cost of eating out while there, etc. on a scale of 1-4). on a scale of 1-4). Why play roulette online instead of at a real casino?

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

SEPTEMBER 5, 2008

[link] And - of course - going through [link] and reading up on the various different approaches different companies have (successfully) taken towards getting scalability at reasonably low cost. sadly, this blog forces you to use a google account. So, for reference, I am Adam, of [link]. Startup Lessons Learned - the Conference (April 23.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 10, 2008

At IMVU , our engineering team accumulated thousands upon thousands of tests, and we had a build cluster (using BuildBot ) that ran them. Automated testing dramatically reduces the cost of certifying changes, because it removes all of the grunt work QA traditionally does in software. Do new candidates write code during their interview?

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing).

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Lessons Learned

SEPTEMBER 8, 2008

It cost us a few hundred thousand dollars to get our app up and running, but none of that was dollars spent on software licenses or professional services. I cant really imagine how much it cost our "grownup" counterparts at other dot-com startups to get their first app up and running. Looking back, that was a special moment.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Management 20

Management Analytics Technical Review Framework 20

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. The question is what is not measuring costing you in terms of wasted money and lost opportunity?

Metrics 28

Metrics Small Business Analytics SEM 28

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. ——————– Engineering 245. What are your hypotheses around customer acquisition costs? Get real costs from suppliers. Below is the class syllabus.

Wiki 312

Wiki Lean Management Business Model 312

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

JUNE 4, 2012

My emphasis was on getting Analysts to move outside the paid search silo, look more broadly at search engine marketing, and to not stop at keywords but rather dive into astonishingly important data elements like Ad Groups, Matched Query Types and more. Criminal behavior. You decide what the keyword is. You decide the landing page experience.

Analytics 127

Analytics Campaign Search Customer 127

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Startup Lessons Learned

SEPTEMBER 2, 2008

Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. we dont talk enough about how it feels.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. Slow progress, but has cost less than 150k aud so far. the most sensible SEM advice Ive read - discussed in the context of a real situation. So dont combine your product launch with a marketing launch. Dont scale. Great article.

San Francisco 168

San Francisco PR Lean Early Stage 168

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client. Brian, Paglo www.paglo.com.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 125

Analytics Web Customer SEM 125

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. It would cost you considerably more (in setup, time, and support) to replicate the services offered in Google Apps on your own. Google Analytics. Google Apps.

Small Business 102

Small Business Analytics Social Media Search 102

Occam's Razor

JULY 1, 2008

Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Or help someone learn about your company and then apply for a job (saving you $2,500 in recruiting cost per person!). Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116