Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

Viral 141

Viral Cost Marketing SEM 141

Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Don’t hesitate to use small test projects to compare the results of multiple approaches.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. With PPC, impressions cost nothing. And he’s right.

Technical Review 78

Technical Review PPC SEM Marketing 78

Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing costs real money, but is often worth it. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 800 million active members. Viral marketing.

Internet 239

Internet SEM Wiki Viral 239

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

Viral 249

Viral Marketing Entrepreneur SEM 249

Both Sides of the Table

FEBRUARY 7, 2013

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). ” So Ethan went to work as a product manager at Google Video. So I asked Ethan to build his product first and then we would fund.

Southern California 359

Southern California San Francisco CTO Hire SEM 359

Startup Professionals Musings

JULY 20, 2020

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Don’t hesitate to use small test projects to compare the results of multiple approaches.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing costs real money, but is often worth it. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 500 million members. Streaming video. Crowdsourcing.

Internet 224

Internet SEM Wiki Entrepreneur 224

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

YoungUpstarts

MAY 11, 2016

They can intensify brand awareness among consumers, who will be able to access information regarding the company’s products and services more easily. Companies can control and diversify their web presence by creating second-level domains for disparate products and services. New domain extensions are a boon to SEM efforts.

SEM 100

SEM Los Angeles Software Review Naming 100

Women Entrepreneurs Can

APRIL 8, 2020

Additionally, the situation encourages you to make the most of online resources but also to establish cost-effective business processes and structure. The typical costs of a business include real estate, team recruitment, and HR management. Is now the best time to start a paid search engine marketing (SEM) campaign?

SEM 52

SEM Social Media Search Audience 52

YoungUpstarts

DECEMBER 17, 2016

Would your budget be better spent in January when advertising costs have started to drop? Test your app store creative, your keywords, your ad spend and your email campaigns, and try holiday-specific offers with your SEM. The best place to begin is with a little soul-searching, keeping your goals and budget in mind.

Marketing 113

Marketing SEM Affiliate Forecast 113

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? Only one guy in the room knew – their tech lead.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

Viral 225

Viral Marketing SEM Startup 225

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 255

Cost Burn Rate SEM Startup 255

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. But not doing basic research makes no sense.

Startup 150

Startup Seed Money DC Software Review 150

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. The board raises a collective eyebrow.

Customer Development 232

Customer Development Developer Customer Silicon Valley 232

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Don’t hesitate to use small test projects to compare the results of multiple approaches.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Gust

JUNE 10, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Don’t hesitate to use small test projects to compare the results of multiple approaches.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

YoungUpstarts

AUGUST 18, 2020

Marketing a Product or Service through Custom, Memorable Experiences. In the old days, marketing used to be confined to selling products and services. Cost per conversion. In this article by Drip Digital, explaining what Digital Marketing is , we can see clearly that it is not rocket science, but rather it is quite simple.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Just load them all in and choose a low cost-per-click.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC).

Search 225

Search Engineer SEM Widget 225

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

Women Entrepreneurs Can

APRIL 22, 2022

Search Engine Marketing (also known as SEM) is a type of marketing that involves the use of search engines to promote products or services. . SEM encompasses any effort that is designed to boost the brand’s visibility in search engine results.

SEM 64

SEM Customer Social Network PPC 64

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Don’t hesitate to use small test projects to compare the results of multiple approaches.

Viral 120

Viral Lead Generation Customer SEM 120

Up and Running

JULY 26, 2016

If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? He continues: “You can be costing your company millions and think that everything is better by relying on pre/post. Step 2: add product to cart. Same question: how can you justify your contribution? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. which takes away from productivity, not to mention actually enjoying your job. News & Features.

SEO 54

SEO SEM Social Media Search 54

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Assess your target customer demographics.

Social Media 120

Social Media Media SEM Startup 120

crowdSPRING Blog

MAY 2, 2018

While content marketing continues to dominate as a low-cost, but extremely effective, marketing strategy, 80% of small businesses don’t utilize content marketing. While content marketing continues to dominate as a low-cost, but extremely effective, marketing strategy, 80% of small businesses don't utilize content marketing.

Small Business 73

Small Business Software Review Social Media Marketing 73

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235