Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Viral 120

Viral Lead Generation Customer SEM 120

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Our marketing and sales pitch shifted right along with it.

Software Review 232

Software Review Technical Review .Net Design 232

Startup Professionals Musings

MARCH 20, 2023

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. This means more time and money for viral marketing, product iterations, and promotions. Nice to have does not motivate a revenue stream.

Customer 276

Customer Sales Cycle Social Media Viral 276

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Neither would have achieved virality had customers not received something tangible for their efforts. Image source. Acquisition. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

Cracking the Code

JANUARY 22, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Building Your SaaS Sales Compensation Plan. For SaaS companies, we found that MRR is the best metric on which to base sales commissions. which is very close to the typical 8% paid for sales commissions. . $1

Software Review 91

Software Review Clawback Sales Salary 91

ConversionXL

APRIL 4, 2017

Content won’t work for every business, and don’t let those selling content marketing services and software try to convince you it will, but it does work more often than not for companies that do it right. Virality and Referral. Resources on virality/referral: Referral Marketing Master Course. Hacking Sales.

Channel 118

Channel Marketing Viral SEO 118

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. We run into this kind of software services every day—Google, Youtube, Instagram, and so on. Duolingo lingot store. Free with ads.

Startup 110

Startup Non-Compete Viral Software Review 110

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost. The sales cycle may last for months, or more than a year. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Cracking the Code

MARCH 23, 2007

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Popular Media: the key to viral marketing. The following chart compare the impact of the tsunami in 2005 on the website traffic vs. the viral marketing campaign that they launched in 2007 with Popular Media.

Software Review 48

Software Review Viral Media Marketing 48

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. There was no viral social networking products back then like Twitter where people could easily discover your content. Consumer approach to software for business users. Folksonomy.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Duct Tape Marketing

JANUARY 4, 2024

There's going to need to be a sales process and so forth. Open rates, click rates, cost per lead if you're buying traffic. I also look at sort of the virality. If I can get one every one person to bring somebody else, then I cuts my lead costs in half. And that particular subscriber might cost you more.

Revenue 79

Revenue Advertising Email ChatGPT 79

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 8, 2010

Why Do You Need Squeeze Pages, Sales Pages, Etc? Sales Pages and Squeeze pages (short for namesqueeze pages – designed to “squeeze&# the name and email address of a visitor so they join your email list) are set up so you can give your website visitors direct instruction as to what you are trying to get them to do.

Software Review 77

Software Review Sales Social Media Video 77

Startup Professionals Musings

JUNE 19, 2020

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. This means more time and money for viral marketing, product iterations, and promotions. Nice to have does not motivate a revenue stream.

Technology 317

Technology Marketing Sales Cycle Social Media 317

Cracking the Code

JANUARY 16, 2012

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. The passengers compensate the driver for the gas and toll costs, making it a fair trade. For example, a trip from Paris to Lyon (290 miles) would cost €25-30 compared to €100+ for the train.

Software Review 95

Software Review Europe Technical Review Spain 95

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Duct Tape Marketing

MAY 18, 2023

Like, you're gonna need to get somebody on the phone, there's gonna need to be a sales process and so forth. Like you might be measuring, for example, your cost per lead and it might be, let's say at a satisfactory $4 per lead. Open rates, click rates, cost per lead if you're buying traffic. You know, think about it.

ChatGPT 92

ChatGPT Advertising Email Viral 92

Version One Ventures

OCTOBER 18, 2012

Consumerization of IT has accelerated the pace of software adoption in the enterprise, placing greater significance on market traction and momentum. In the past, the adoption of an enterprise tool was primarily driven by the quality and aggressiveness of a sales force to win over more customers.

IP 163

IP Technical Review B2C Social Network 163

Cracking the Code

FEBRUARY 23, 2011

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. and (2) their leadership position in multi-billion dollar markets will likely make them dominant players in the software landscape, even though they are still small today (SuccessFactors $2.5B sales and marketing. (10).

Software Review 101

Software Review Technical Review Valuation Europe 101

Duct Tape Marketing

FEBRUARY 17, 2017

How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing. You are making your customers refer their friends to your business at no extra cost. Viral ideas attach themselves to top-of-the-mind stories, occurrences or environments. Doesn’t that sound great?

Programming 51

Programming Sales Cloud Customer 51

Duct Tape Marketing

JUNE 3, 2023

UpViral – This referral marketing platform is designed to run effective and profitable viral marketing campaigns and help businesses of all sizes generate more site traffic, increase their customer base, and boost sales with its leads and templates.

Viral 63

Viral Audio Social Media Hosting 63

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. Just wait!

Business Model 335

Business Model .Net Revenue IPO 335

The Startup Magazine

JUNE 6, 2021

Tap into relevant brands to attract their consumers; Instagram – this network allows you to grow your following and make sales by making regular posts and including links in Instagram Stories that lead directly to your product page. Market Research. Name Your Business and Register It. Conclusion.

Social Media 172

Social Media Audience Affiliate Startup 172

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition. That’s a cost per email subscriber of $2.23!

Database 48

Database Email Viral Campaign 48

Startup Professionals Musings

OCTOBER 9, 2023

This dual-leadership approach would have avoided the frustration I felt in a startup a few years ago where beta customers loved our software solution as a free prototype, but we couldn’t sell one in the first few months for a price that seemed reasonable for all our work and innovation. These two jobs need to be done in parallel.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Cracking the Code

AUGUST 3, 2011

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. sales and marketing. (10). software. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa.

Software Review 67

Software Review Europe Technical Review Search 67

Cracking the Code

NOVEMBER 7, 2010

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. sales and marketing. (10). software. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa.

Software Review 59

Software Review Technical Review Europe Cloud 59

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Another plus: It costs almost nothing to produce. Seed your launch campaign with advance sales.

Product 110

Product Campaign Acquisition Social Media 110

Both Sides of the Table

APRIL 28, 2010

It seems the focus on “virtual&# goods has been both the demo of the consumer as well as the fact that by definition virtual goods have almost no marginal costs to the seller so giving a huge slice to the carrier (and Zong) isn’t a problem since actual costs are ~ $0. 15mm in Series A. Read more: PEHub. 10mm in Series C.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. business David T.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

ReadWriteStart

NOVEMBER 16, 2010

I started my career in enterprise software in the 1980s and after some years working in other areas (outsourcing and online media) I am back in the enterprise software game. I have focused this as advice to entrepreneurs building enterprise software ventures today. Most enterprise software companies are self-funded sailboats.

Software 127

Software Startup Architecture Bootstrapping 127

Startup Professionals Musings

JANUARY 30, 2021

This dual-leadership approach would have avoided the frustration I felt in a startup a few years ago where beta customers loved our software solution as a free prototype, but we couldn’t sell one in the first few months for a price that seemed reasonable for all our work and innovation. These two jobs need to be done in parallel.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Up and Running

JANUARY 22, 2020

So rather than trying to make a sale or advertising product reviews, for example, you should curate content about the endocannabinoid system, the science behind cannabis, and the “lifestyle.” Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

AUGUST 4, 2013

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. For example, one CEO I know gave away his software product to the first ten customers. Factor in your margin, and you will have an upper bound on your solution cost. Use focus groups.

Business Model 235

Business Model Product Advisory Board Angel Investor 235

Startup Professionals Musings

JUNE 30, 2012

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. For example, one CEO I know gave away his software product to the first ten customers. Factor in your margin, and you will have an upper bound on your solution cost. Use focus groups.

Business Model 248

Business Model Advisory Board Entrepreneur Angel Investor 248

Cracking the Code

JUNE 23, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. In addition, Cardo got a lot of press for this initiative - so, overall great PR at minimal cost and this shows how web 2.0 sales and marketing. (10). software. (10). Software 2.0: Made to Stick!

Software Review 48

Software Review Technical Review Viral Europe 48

Cracking the Code

FEBRUARY 24, 2010

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. sales and marketing. (10). software. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa.

Software Review 54

Software Review Technical Review Europe Venture Capital 54

Cracking the Code

NOVEMBER 10, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Study the Sales Learning Curve and Only Invest behind Success (more.) Mind the GAAP!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48