crowdSPRING Blog

JANUARY 28, 2019

You’ll find articles on improving local SEO, email marketing, mobile marketing, content creation, networking via social media, and so much more. Duct Tape Marketing has you covered with articles on lead generation, local marketing, SEO and Mobile SEO, overall marketing strategy, small business finances, marketing tools and more.

Small Business 106

Small Business Marketing Social Media SEO 106

Duct Tape Marketing

FEBRUARY 23, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the Salesman Podcast, hosted by will Barron brought to you by the HubSpot podcast network. And that led to us kind of putting together that, you know, curating that community and, and led to a podcast movement as it is today.

CPA 92

CPA Technical Review Hosting Audio 92

Duct Tape Marketing

MARCH 14, 2017

In some cases, your lead sources will be motivated by rewards, but mostly they want to know you appreciate their efforts. I’ve found that the greatest source of lead generation is a happy customer. Build a team of champions. A happy customer is much easier to turn into a referral champion than an unhappy one.

Engineer 49

Engineer Technical Review Lead Generation Curation 49

Duct Tape Marketing

DECEMBER 28, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. And he, he actually uses it as a somewhat aggressive lead generation or lead mining approach.

Audio 50

Audio CPA Technical Review Hosting 50

Brandanew

OCTOBER 6, 2015

Every network brings a new set of statistics with different looking analytics. You need to create or curate content keeping audience needs central. You need to take these diverse numbers and quantify them into something relevant for the business such as number of genuine leads generated for every $100 spent.

Social Media 100

Social Media Media Analytics Social Network 100

NZ Entrepreneur

JULY 23, 2019

LinkedIn doesn’t have to be just a recruitment or lead-generation tool – but can be a great resource for people looking to keep up with the latest trends and developments in certain business areas. Business mentors & coaches.

Finance 70

Finance New Zealand Incubator Curation 70

Version One Ventures

AUGUST 15, 2016

Aren’t there network effects in healthcare that we get excited about? Back in 2014, we wrote about our interest in patient-doctor networks and patient health data. And while these networks, services, and products are helpful to patients, we as investors can’t help but ask if we can do more beyond solving the “efficiency problem.”

Aggregator 60

Aggregator Artificial Inteligence Curation Networking 60

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

FEBRUARY 19, 2014

I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. Either way, it must be an essential leg of your lead generation efforts, and here’s why. Your social networking activity is about creating earned media.

Media 68

Media PR Marketing Lead Generation 68

Up and Running

MAY 21, 2014

He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. And some of the things that I think fundamentally have changed is that the listening, collecting information, kind of tapping into networks, now is the new prospecting.

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

OCTOBER 9, 2018

Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. LinkedIn is the oldest social network. Everyone seems to be on it, but no one seems to know quite how to use it to generate sales conversations. The same principles of offline networking apply on LinkedIn.

Conversion 74

Conversion Sales Audience Social Network 74

Duct Tape Marketing

JUNE 9, 2017

You can also curate content related to your industry, catch influencer attention with #tags and @mentions, and reach a wider audience on social. You can also capture new leads and have them run through your created shopping experience. A good prospecting tool like Socedo can assist you with social lead generation.

Conversion 60

Conversion Marketing Social Media Lead Generation 60

Duct Tape Marketing

APRIL 11, 2022

The lunches and get-togethers are offered as a thank-you, but the networking that occurs can be mutually beneficial to you, your business, and your referral champions as well. Your Referral Partner Network Create a strategic partner network by building a best-in-class team that offers services your customers might need.

Programming 86

Programming Small Business Advisory Board B2B 86

Both Sides of the Table

FEBRUARY 21, 2010

I believe that many social networks confused this idea. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

MAY 21, 2012

As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. For me this is the closest thing to the proven offline networking groups that exists online today.

Lead Generation 69

Lead Generation Curation Networking Social Network 69

Duct Tape Marketing

MAY 29, 2013

If you’ve created a “must have” eBook to use in your own lead generation and capture efforts (please tell me you have!) Curated content. This approach works equally well as a curated eBook of partner content that the entire partner group can share. Co-branded content.

Curation 71

Curation Partner .Net Lead Generation 71

ConversionXL

JUNE 17, 2014

Even if you’ve avoided adding your friends, and instead used the social network’s built in “import contacts” function (most have one) you’re still only reaching out to existing contacts… who… lets face it, are using social networking sites to interact with friends & family OR find customers of their own.

Social Media 128

Social Media Media Marketing Database 128

Duct Tape Marketing

JUNE 19, 2012

Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now. Below are the five elements required to view and implement this tactic as a systematic process in your overall lead generation plan. Commit to publishing at least once a week.

PR 65

PR SEO Social Bookmarking Distribution 65

ConversionXL

JUNE 17, 2014

Even if you’ve avoided adding your friends, and instead used the social network’s built in “import contacts” function (most have one) you’re still only reaching out to existing contacts… who… lets face it, are using social networking sites to interact with friends & family OR find customers of their own.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

Even if you’ve avoided adding your friends, and instead used the social network’s built in “import contacts” function (most have one) you’re still only reaching out to existing contacts… who… lets face it, are using social networking sites to interact with friends & family OR find customers of their own.

Social Media 126

Social Media Media Marketing Database 126

Duct Tape Marketing

FEBRUARY 11, 2013

By focusing a great deal of attention on “educating” decision makers at every level, building strategic networks and referral partners, and connecting people in ways that lead to no direct benefit, value is created. 2) Lead defining. Today’s sales professional understands that the larger community dictates ultimate success.

Sales 74

Sales Reputation Sales Cycle Curation 74

ConversionXL

JUNE 17, 2014

Even if you’ve avoided adding your friends, and instead used the social network’s built in “import contacts” function (most have one) you’re still only reaching out to existing contacts… who… lets face it, are using social networking sites to interact with friends & family OR find customers of their own.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

Even if you’ve avoided adding your friends, and instead used the social network’s built in “import contacts” function (most have one) you’re still only reaching out to existing contacts… who… lets face it, are using social networking sites to interact with friends & family OR find customers of their own.

Social Media 69

Social Media Media Marketing Database 69

Duct Tape Marketing

JUNE 22, 2021

Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today, and you just have to understand where that is. LinkedIn is one of the most popular social networks for professionals and entrepreneurs.

Social Media 95

Social Media Media Curation Audience 95

ConversionXL

FEBRUARY 11, 2020

You don’t have to be friends to talk to someone, and users can discover your tweets even if they’re outside your immediate network of followers—you’re not limited by your pool of connections. Paid tools like Triberr can help you connect to Twitter influencers, curate content, and grow engagements.

Conversion 68

Conversion Social Media Search Campaign 68

Duct Tape Marketing

JUNE 6, 2018

Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today and you just have to understand where that is. We have limited resources so we want to go deeper in a couple places.

Social Media 75

Social Media Media Marketing Curation 75

Duct Tape Marketing

NOVEMBER 30, 2017

Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today and you just have to understand where that is. We have limited resources so we want to go deeper in a couple places.

Social Media 70

Social Media Media Curation Lead Generation 70

Duct Tape Marketing

APRIL 28, 2017

As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests. Isolated, a brand can reach 1-2% of its existing following by posting content on official networks. Lead generation & sales. These are five powerful use cases of social advocacy. Brand awareness.

Social Network 50

Social Network Distribution Curation B2B 50

Duct Tape Marketing

AUGUST 17, 2017

Online behaviors, for example, their preferred social network, content types (video, text, audio), frequency, and duration. If you aren’t, you can use search engines to find what experts are already sharing, and curate the best available strategies into a coherent piece of content. 7 Measure, Monitor, and Modify.

Social Media 67

Social Media Syndicate Syndication Matching 67

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. It’s a professional network where people are more interested in reading interesting content than in just skimming through headlines on the timeline. Not really. What’s more?

Marketing 28

Marketing Metrics Clickthrough Analytics 28