ConversionXL
SEPTEMBER 6, 2013
I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development?
conversionxl.com
SEPTEMBER 10, 2013
It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it.
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Steve Blank
SEPTEMBER 5, 2018
As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. They needed to be sure that what they were building was what customers wanted and needed.
A Smart Bear: Startups and Marketing for Geeks
MAY 17, 2010
If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, product development, and sales. Yes, I'm flagrantly paraphrasing the legendary Kathy Sierra , but the idea applies as much to tech support as to product development.).
YoungUpstarts
SEPTEMBER 12, 2012
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. Energize your online and social media marketing.
YoungUpstarts
OCTOBER 10, 2012
Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. Brilliant ad agencies and clever marketing communications experts.
YoungUpstarts
OCTOBER 22, 2012
It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. There’s so much more that customer advocates can do to grow your business. Cheaping out” on resources. That’s business malpractice.
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