Steve Blank

FEBRUARY 11, 2010

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers.

Burn Rate 251

Burn Rate Silicon Valley Marketing Boston 251

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Customer Development Developer Silicon Valley Customer 228

YoungUpstarts

OCTOBER 10, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Talented product developers. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. Your most powerful growth engine is your existing customer.

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Customer Fractional CTO Canada Technical Review 154

Up and Running

MARCH 21, 2018

Company branding builds trust and an emotional connection between businesses and potential customers. Using his own personal website for content marketing and blogging, he has set himself up as an influencer in the marketing industry: By leveraging his personal brand, he has taken multiple SaaS tool companies to generate millions in revenue.

Entrepreneur 107

Entrepreneur Technical Review Hosting SEO 107

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

JANUARY 25, 2011

The benefits of customer and agile development and minimum features set are continuous customer feedback, rapid iteration and little wasted code. But over time if developers aren’t careful, code written to find early customers can become unwieldy, difficult to maintain and incapable of scaling.

Part-Time VPE 323

Part-Time VPE Agile Engineer Startup 323

Both Sides of the Table

NOVEMBER 3, 2009

Let’s take your revenue line. It should talk about how many customers you think you will acquire and how much you’ll charge for your product. Do you really want to spent $100k building a product to discover through Customer Development that the market is too small? Here’s why. How much will you pay?

Business Plan 334

Business Plan AJAX Venture Capital Technical Review 334

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Even more serious, startups can have radically different cash needs.

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Customer Development Developer Customer Silicon Valley 220

Steve Blank

MAY 28, 2009

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Our firm has a portfolio of companies across a broad range of markets and the way we look at it is pretty simple – the deals fall into two types: those with customer/market risk and those with invention risk.”

Vertical 162

Vertical Silicon Valley Marketing Customer 162

Steve Blank

FEBRUARY 16, 2010

In my last post I described what happened when a company prematurely scales sales and marketing before adequately testing its hypotheses in Customer Discovery. You would think that would be enough to get wrong, but entrepreneurs and investors compound this problem by assuming that all startups grow and scale by executing the Revenue Plan.

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Revenue Balance Sheet Hockey Stick Burn Rate 232

The Startup Magazine

MARCH 29, 2024

This isn’t just about having a eureka moment; it’s about understanding the problem you’re solving and why it matters to your potential customers. Then, consider how you’ll reach your customers and what kind of relationship you want to build with them. Building Your Team A venture is only as strong as its team.

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Intellectual Property Angel Investor Business Model Bootstrapping 158

YoungUpstarts

OCTOBER 24, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. It’s hard to believe these are the methods and tools of a profession designed to attract and persuade us to become customers — especially when “we the buyers” increasingly ignore them. Pushy salespeople.

Marketing 234

Marketing Software Review Technical Review Social Network 234

ConversionXL

JULY 1, 2014

Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers. Then again if you don’t understand who your customer is or worse it’s “everybody” then you have very little change of being successful at it. Demographic.

Customer 76

Customer Design Software Review Lead Generation 76

Steve Blank

APRIL 9, 2009

And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Steve Blank

AUGUST 15, 2016

A college degree is great if you’re looking to get hired. This is a perfect example of why it’s important to talk to customers. Somewhere along the line, however, Michael and his co-founder stopped listening to customers. Here’s what happened: We got the product out; we got paying customers. Our revenue model was wrong.

Cofounder 145

Cofounder Entrepreneur Africa Sales Cycle 145

Steve Blank

MAY 14, 2012

The excerpts, which appeared first at Inc.com , highlight the Customer Development process, best practices, tips and instructions contained in our book. Assuming you know what the customer wants. Founders, presuming they know their customers, assume they know all the features customers need.

Balance Sheet 335

Balance Sheet Business Model Customer Development Metrics 335

Steve Blank

NOVEMBER 18, 2010

For decades startups were managed by pretending the company would follow a predictable path (revenue plan, scale, etc.) In an existing company with existing customers you 1) understand the customers problem and 2) since you do, you can specify the entire feature set on day one. The Revenue Plan – The Third Fatal Assumption.

Burn Rate 251

Burn Rate Management Business Model Customer Development 251

Steve Blank

AUGUST 15, 2016

A college degree is great if you’re looking to get hired. This is a perfect example of why it’s important to talk to customers. Somewhere along the line, however, Michael and his co-founder stopped listening to customers. Here’s what happened: We got the product out; we got paying customers. Our revenue model was wrong.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

Steve Blank

FEBRUARY 10, 2016

Nayeem explained why: Building a hardware product standalone is very, very difficult because you have to deal with supply chain, you have to deal with customer service, you have to deal with fulfillment. … Hire around you to fill those weak spots. …. Filed under: Customer Development , SiriusXM Radio Show.

Silicon Valley 120

Silicon Valley Ohio Columbus Entrepreneur 120

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Both Sides of the Table

FEBRUARY 7, 2010

When I began to hire product managers, sales reps and implementation staff from existing document management companies like Documentum and OpenText is when I got first-hand input into what lessons they had learned in their companies over the previous decade. So the whole customer development cycle is very streamlined.

San Diego 267

San Diego Entrepreneur Philadelphia Cloud 267

Steve Blank

NOVEMBER 21, 2016

Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

JULY 30, 2009

Your Customers are Not Who You Think For years I thought this “million unit chip sale by accident&# was a “one-off&# funny story. That is until I saw that in startup after startup customers come from places you don’t plan on. Your board nods sagely at your target customer list.

Silicon Valley 143

Silicon Valley RSS California Customer Development 143

Steve Blank

MARCH 18, 2011

The signals are loud and clear : seed and late stage valuations are getting frothy and wacky, and hiring talent in Silicon Valley is the toughest it has been since the dot.com bubble. VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter.

Internet 335

Internet IPO Silicon Valley Agile 335

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

Steve Blank

JANUARY 4, 2010

Now with customers and early revenue, it was out raising its first round of venture money. They used Customer and Agile development to search for a scalable and repeatable business model to become a large company. They hired a world-class team with co-founders and early employees who shared their vision.

Hockey Stick 299

Hockey Stick Venture Capital Startup Cofounder 299

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Intellectual Property 175

Intellectual Property Aggregator Startup IP 175

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Initially your job is to understand each of the parts of your business model before you hire someone to do it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

AUGUST 5, 2010

I think you can blame Customer and Agile Development for a small part of it. It’s because the startups are doing something very new that make them “Lean&# : These startups embrace customer and agile development that Eric Ries has been evangelizing. Quickly iterate the product in front of customers.

Lean 263

Lean Internet Silicon Valley Venture Capital 263

Startup Lessons Learned

JANUARY 2, 2009

We were even more embarrassed by the pathetically small number of customers we had, and the pathetically low amount of revenue we had earned so far. The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. Retention cohort analysis. I am chugging along.

San Francisco 60

San Francisco Tampa Continuous Deployment Lean 60

Steve Blank

NOVEMBER 8, 2010

That year the two founders decided to get serious about being a company, and hired a CEO. But RIM decided to hide all of that from their customers. While phrases like “mobile email and packet switching” didn’t mean a thing to RIM’s first customers, the “interactive pager” positioning proved important in attracting early adopters.

Hockey Stick 276

Hockey Stick Customer Development Silicon Valley Networking 276

Steve Blank

MAY 13, 2010

They’re deep into Customer Development ,” he said. After a bit more discussion, I discovered the “problem in getting traction” meant revenue was zero. We’re in Customer Validation but we can’t seem to close a deal.” Hmm, I asked, “Can you go back to the beginning and tell me about your Customer Discovery process?

Founder 226

Founder Cofounder Business Model Customer Development 226

Startup Lessons Learned

NOVEMBER 17, 2008

Lessons Learned by Eric Ries Monday, November 17, 2008 The four kinds of work, and how to get them done: part one Ive written before about some of the advantages startups have when they are very small, like the benefits of having a pathetically small number of customers. Talking to potential customers and competitors customers.

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Startup Lessons Learned

DECEMBER 23, 2009

Its a gross number, not per-customer: one hit each from a million people is a very different thing than a million hits from just one person. So its reasonable to ask: whats wrong with vanity metrics, at least as a proxy for customer behavior? Its just that the declining segments customers were more valuable.

Metrics 167

Metrics San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

JANUARY 15, 2010

Behind this analysis is a spreadsheet model, complete with detailed metrics for a set of customer behaviors that show just how valuable the new product will be. Usually, they are delivering only a fraction of the revenue they promised. Usually, they are delivering only a fraction of the revenue they promised.

Hockey Stick 105

Hockey Stick San Francisco Entrepreneur Lean 105