Up and Running

APRIL 25, 2013

As the world increasingly goes digital, using postage mail for customer outreach has almost become an anachronism. In fact, many small to medium-sized businesses (SMBs) are using targeted direct mailings alongside their digital efforts to connect with customers.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

Startup Professionals Musings

APRIL 19, 2020

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

The Startup Magazine

JANUARY 22, 2024

Building and Maintaining Relationships Building relationships with key stakeholders, including customers, media, and industry influencers, is crucial for any business. Unlike direct marketing or sales efforts, the impact of PR can be less tangible.

PR 146

PR Public Relations Reputation B2C 146

Startup Professionals Musings

MAY 4, 2011

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

Partner 225

Partner Non-Compete Merger Technical Review 225

Steve Blank

OCTOBER 24, 2016

If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. Visionary CEOs are product and business model centric and extremely customer focused. This may work in stable markets and technologies.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. Visionary CEOs are product and business model centric and extremely customer focused. This may work in stable markets and technologies.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Women Entrepreneurs Can

MAY 31, 2023

If you don’t look like a pro in your respected industry, then it’s always going to be a struggle to get customers and clients to trust your business. This can have a devastating impact and ultimately leave you struggling to make any type of headway on the market. Reviews are always going to be a critical concern.

Software Review 52

Software Review Social Media Security Web 52

ConversionXL

MAY 3, 2017

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Why Facebook Custom Audiences Is The First Step. Website traffic. App activity.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

MAY 27, 2022

Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates. Take sales CRM Pipedrive.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

YoungUpstarts

JUNE 27, 2013

With all the hype surrounding digital advertising, one would’ve thought that traditional methods of marketing have been rendered absolutely obsolete. billion is still spent, ever year, on direct marketing? Consider the following numbers: 3.6%: Forecasted increase in spending on direct mail marketing in the next year.

Marketing 233

Marketing Forecast Campaign Direct Marketing 233

ConversionXL

NOVEMBER 4, 2011

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get.

Conversion 109

Conversion Framework Technical Review Sales 109

Women Entrepreneurs Can

MARCH 14, 2021

No longer are potential customers impressed by how well a business bamboozles them into buying into the hype around their product or brand. This is because what you are doing is providing your customer with mixed messages, showing that neither trust nor consistency is important to the way that you operate in the world.

Campaign 52

Campaign Social Media Technical Review Differentiation 52

YoungUpstarts

JUNE 11, 2018

You’re out shopping with some friends when you get a notification that there’s a sale at your favorite store, so you run on over there to score some great deals. When customers enter that fence, you’re able to market to them and send them messages. Location-Based Marketing tool. How, where, and when do they market?

Small Business 189

Small Business Marketing Massachusetts SEO 189

Berkonomics

JUNE 25, 2020

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). This is calculated by dividing the number of cancellations by the total number of customers before cancellations and multiplying by 100. The lower, the better.

Internet 62

Internet CPA Acquisition Revenue 62

Both Sides of the Table

APRIL 28, 2010

Here’s why that is important: when users are on your website you want to convert them to become paying customers. It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

YoungUpstarts

NOVEMBER 7, 2016

Online marketing is now an integral part of operations that helps to increase brand awareness and drive sales, however because of this, many businesses are choosing to ignore their offline marketing. Word-of-mouth marketing can also be highly beneficial for your business. Attending exhibitions. Sponsoring local events.

Marketing 124

Marketing Advertising Distribution Reputation 124

YoungUpstarts

DECEMBER 4, 2018

An online coupon site is basically an advertising platform that facilitates group buying deals via direct marketing. As a business, you can make use of this logic to not only drive traffic to your business but also convert most of these new leads into loyal customers. What are online coupon sites? How can businesses benefit?

Revenue 113

Revenue Advertising Database Direct Marketing 113

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 3, 2011

For people who hate cold calling, a sales prospecting letter that converts well can be a golden ticket to a successful start-up. They seem as if they’ve all come from the same template on some sales letter example website. It can also help more established professionals press on through a slow patch.

Sales 109

Sales Email Internet Naming 109

Women Entrepreneurs Can

DECEMBER 11, 2020

Create A Direct Marketing Channel. They can give people information about your business, they can be a price-checking tool, they can allow customers access to a booking form. They might offer customers access to a members’ only area, or special offers and discounts. Improve Customer Engagement. Provide Value.

Mobile 52

Mobile Channel Direct Marketing Sales 52

Startup Professionals Musings

SEPTEMBER 7, 2013

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Startup Professionals Musings

APRIL 9, 2012

Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

YoungUpstarts

FEBRUARY 23, 2016

Twenty-three percent of small business owners say that out of all the tasks involved in running their business, being a salesperson is their least favorite , making sales the least favorite task after bookkeeping, an eVoice survey found. The most crucial part of a sales presentation is the close, where you make your sales offer.

Sales 100

Sales Direct Marketing Conversion Networking 100

The Startup Magazine

NOVEMBER 9, 2019

It was not that long ago that marketing was a blunt instrument. Millions of direct marketing messages flooded mailboxes from coast to coast, with most of them destined for the trash. Until you know the makeup of your target market, it will be impossible to exploit this advantage. The Power of Social Media.

Social Media 87

Social Media Startup Campaign Small Business 87

Steve Blank

SEPTEMBER 27, 2010

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. The finance system didn’t talk to the sales system which didn’t know the manufacturing system even existed. All the Data and Not a Drop to Think. An Epiphany.

San Francisco 229

San Francisco Database Advisory Board Silicon Valley 229

Up and Running

AUGUST 28, 2015

anti-spam legislation will be met if you follow the two guidelines I laid out in Part 1 and Part 2 of this article: Don’t mislead your customers, and make sure that you are collecting your customers’ private information legally. Anti-spam laws when emailing customers about your special deals: In the U.K., In the U.S.,

Direct Marketing 60

Direct Marketing Advertising Email Sales 60

Startup Professionals Musings

FEBRUARY 3, 2011

Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Up and Running

SEPTEMBER 13, 2021

Along with other invaluable pieces of information, such as when they access your website and how long they spend on each page—you can use this information to take the guesswork out of your online marketing. User acquisition data is fundamental to maximizing your return on investment for marketing. User Acquisition Data Report.

Analytics 93

Analytics SEO Channel Search 93

Startup Professionals Musings

FEBRUARY 14, 2016

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

YoungUpstarts

MARCH 22, 2018

Direct-mail marketing is usually expensive, but keep in mind that an effective campaign could easily and quickly offset your costs and increase business profits. It is why most companies take full advantage of direct-mail marketing to engage customers. Personalize your Campaign. Use a Quality Printer.

Marketing 133

Marketing Campaign Database Channel 133

Startup Professionals Musings

JANUARY 11, 2015

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Berkonomics

AUGUST 1, 2013

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). CHURN (% customer cancelling each month). LPC (Lifetime Profit per Customer). CACR (Customer Acquisition Cost Ratio).

Internet 75

Internet CPA Acquisition Revenue 75

ConversionXL

DECEMBER 13, 2018

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Custom dimensions and metrics. A report showing weighted attribution in Attribution 360, which allows users to create custom attribution models for GA data.

Analytics 126

Analytics Cloud Audience Campaign 126

www.usatoday.com

JULY 16, 2012

The fleet of cars in Getaround has grown to 10,000 from 1,500 a year ago, and suburban customers make up about a quarter of its bookings. Airbnb has booked about 10 million nights since it was founded four years ago, and the average customer age has risen to 35. People are telling their parents," says CEO Brian Chesky. "If

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Startup Professionals Musings

FEBRUARY 11, 2010

Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Professionals Musings

APRIL 9, 2010

Your goal is to find a way to partner with your "competitor" in such a way that both parties can substantially benefit from the other's resources - but without stealing customers or damaging anyone's credibility. Up-sell related products after the initial sale. Cross endorsement. Online, this starts with link exchanges.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

www.chancebarnett.com

MAY 10, 2011

Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. Get specific ones of your customers talking about actual steps or tips or action taken from your product or material and the end result (finished story). And the images don’t need to be big. Don’t get generic ones.

SEM 47

SEM Email Los Angeles Conversion 47

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 21, 2010

The sales page video that tells you about the event. An offer is the final place where you tell your potential customers what you are offering them in exchange for their money. It might be a sales page, or a sales video or a pitch on stage at an event or on a live webinar. The location for the workshop. The headline.

New York City 101

New York City New York Video Sales 101