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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 354
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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Other startups use technology to provide personalized products to all customers.

Customer 432
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Flexible VCs With Structures Between Equity and Revenue-Based Investing

David Teten

This essay is part of a series on alternative VC: I: Revenue-Based Investing: a new option for founders who care about control. II: Who are the major Revenue-Based Investing VCs? III: Why are Revenue-Based VCs investing in so many women and underrepresented founders? IV: Should your new VC fund use Revenue-Based Investing?

Equity 78
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Six Ways To End The Last Quarter Strong To Meet Revenue Goals

YoungUpstarts

The end of the year is approaching but many businesses have yet to meet their end-of-year revenue goals. Reach out to see how they are, and share any improvements you’ve made to your product or service. Ask your current customers for “introductions,” not “referrals.”. Create an upsell strategy for current customers.

Revenue 127
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How to Get Your Company to Really Care about Your Customers

ConversionXL

Then, you turn up to people’s desks like an unwelcome door-to-door salesperson, trying to convince them of the virtues of customer-centricity. So how do you convince people with little motivation—throughout the entire business—to focus more on your customers? So how can data help you? Challenge opinions. Show the financial impact.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Then they increased their revenue from $2M to $6M in six months. This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue.

Demand 124
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Recruiting Should Be Your #1 Priority From Day 1

YoungUpstarts

impactful work (we point to specific features that are being used by 100s of customers) and 3. Tools such as LinkedIn are obviously useful, but it can also pay dividends to use your network to find potential hires. Not sales, product development, or fundraising. cutting edge technology (WebRTC), 2. Be Specific.

Cofounder 164