Both Sides of the Table

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. . “ We need to learn from doing, by trial-and-error. You don’t.

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Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

There is one source I never liked and no early-stage VC should – investment bankers. But as a source of deal flow it is last on my list and both entrepreneurs and VCs should be careful about working with bankers on an early-stage (seed, a-round) deal. [no, They are venture bankers not investment bankers.

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The Importance of Proprietary Deal Flow in Early-Stage VC

Both Sides of the Table

As an early-stage investor that is not always aligned with my goal, which I would express as, “pay the right price for the stage & risk in a way that is fair to the founders yet preserves our ability to grow into our valuation at the next financing event.” I’ll take messy and hard work any day. *.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

Median valuations for early-stage valuations tripled from around $20m pre-money valuations to $60m with plenty of deals being prices above $100m. We could talk with customers, meet the entire management team, review financial plans, review customer purchasing cohorts, evaluate the competition, etc.

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

You know exactly when you want to sell to this customer and presumably it’s this quarter! And when I say this I’m assuming that you’re already identified the customer pain and talked about how you’re uniquely qualified to solve their business problems. .” Which customers to target: Elephants, Deer or Rabbits ?

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How Boards Need to Evolve Over Time

Both Sides of the Table

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. So we first turned to solve the question of how to better meet the needs of our growing customer base of large brands and media companies.

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

If you’re an early-stage enterprise startup services revenue is exactly what you need. The most important way to sell a product for an early-stage business (or frankly any stage) is to have strong referenceable customers. How do you get referenceable customers? .” This is a huge mistake.