Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I love custom reports. With that motivational speech, :), below are three custom reports that are of incredible value. We tend to be far too obsessed about Search Engines and Twitter and the Next Shiny Object.

Analytics 125

Analytics Web Customer SEM 125

Women Entrepreneurs Can

APRIL 22, 2022

Well, customers’ needs and wants are ever-changing, and your business needs to be in front of what’s causing the change. How has your company fared in order to gain new customers since the pandemic? Additionally, always inquire as to what your company can do to improve its offerings and customer service.

SEM 64

SEM Customer Social Network PPC 64

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per action (CPA).

Search 225

Search Engineer SEM Widget 225

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. Let’s get started. What is PPC? Greater budget control.

PPC 81

PPC Small Business Management Advertising 81

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. 16:42] Are you an engineer or programmer yourself? [17:06]

Technical Review 84

Technical Review Demand Cofounder Video 84

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

The Next Web

OCTOBER 26, 2013

Enterprise clients for whom Private Workplace was introduced are a minority at oDesk, but this minority brings the bigger part of the revenues. In our customer service team we have a hundred freelancers, in our trust and safety team we have another hundred, in our engineering team we have close to 150. Who needs freelancers?

Russia 151

Russia Ukraine Latvia Lithuania 151

YoungUpstarts

NOVEMBER 6, 2019

When integrated properly, they maximize how we attract consumers, and turn visits into revenue. Current Customers. Do you know everything there is to understand about your customers’ buying habits? Are you following them through every step of the customer journey? So, let’s go back to basics, shall we?

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. How do customers think of my company compared to competitors? Interview your competitors’ customers.

SEO 126

SEO Conversion Analytics Design 126

Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Labels: customer development , lean startup 8comments: Amy said. September 11, 2008 2:06 PM Editor said.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. How do my customers think of my company compared to the competitors? How do we stand out?

SEO 131

SEO Analytics Conversion Search 131

crowdSPRING Blog

MAY 2, 2018

Marketing is the bridge between your business and your customers. Almost any form of communication with your customers falls under its umbrella. From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. Click To Tweet.

Small Business 73

Small Business Software Review Social Media Marketing 73

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. Do you think you could turn some of those queries into customers? Image Source.

Channel 118

Channel Marketing Viral SEO 118

This is going to be BIG.

FEBRUARY 26, 2010

Our revenues have increased every quarter for the past two years. Our team includes 12 top-notch engineers from NVidia, Microsoft, Stanford, Berkeley and Cornell. On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Startup Professionals Musings

MARCH 16, 2014

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

JUNE 18, 2012

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments.

Cost 255

Cost Burn Rate SEM Startup 255

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. Criminal behavior. You decide what the keyword is.

Analytics 127

Analytics Campaign Search Customer 127

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Want to use a real powerhouse tool to reach new customers and monumentally grow your business? Search marketing. Google Adwords.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Want to use a real powerhouse tool to reach new customers and monumentally grow your business? Search marketing. Google Adwords.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Professionals Musings

DECEMBER 7, 2010

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.

Marketing 235

Marketing SEM Startup Viral 235

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

Gust

MARCH 9, 2014

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

FEBRUARY 15, 2011

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. In many cases, the goal of online marketing (especially for small businesses), is to directly increase sales by targeting potential customers using different online channels. Search Engine Marketing. Display Ads. Email Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) Their objective is to get users, orders, customers, etc.

Wiki 311

Wiki Lean Management Business Model 311

Startup Professionals Musings

MARCH 23, 2013

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Search 226

Search PPC Widget SEO 226

Eric Friedman

APRIL 23, 2014

In early 2006 I heard from an in house recruiter at a company called Reprise Media that worked specifically in Search Engine Marketing (SEM) which was a nascent advertising space dedicated to delivering targeted advertising solely based on someones intent. that all use this dashboard information to speak to customers.

SEM 83

SEM Advertising Metrics Analytics 83

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

Gust

JUNE 10, 2012

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. I now see and believe business plans that budget $1K for all this, versus a previous $20K or more. Facilities and staff.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Lessons Learned

SEPTEMBER 28, 2008

The entrepreneurship progarms of the business, engineering, and undergraduate schools are all tackling the subject this semester, and Im honored to be part of it. My suggestion: take a much-loved feature and split-test it with some new customers to see if it really makes a difference. How did we combat this tendency? wow, dead on.

Lean 68

Lean San Francisco Continuous Deployment Startup 68

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. 16 comments: BdH. Great list!

Software Review 48

Software Review North America Europe Metrics 48