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How To Survive The Loss Of A Main Customer

YoungUpstarts

In the early stages, it isn’t uncommon for businesses to bank their earnings on a handful of customers (or sometimes, just one). This is especially true for startups, which operate on the basis of customer traction to solidify expectations with investors or lending institutions. Losing a major customer will inevitably impact cash flow.

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Rebranding Your Business? Key Things To Keep In Mind

YoungUpstarts

It is the total sum of customer interactions, experiences, and messages with your products and services, as well as your people. Assure your existing clients and invite new prospects or potential customers to learn more about you. Also, identify equities that won’t change. Be Clear on What Your Brand Is All About.

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Find Your Ideal Job And Build Your Dream Business

YoungUpstarts

In most positions you rarely get the opportunity to experience the functions associated with the roles of a Chief Executive Officer, Chief Financial Officer, and Chief Marketing Officer, as well as manage the day-to-day requirements for customer engagement and retention. This may actually be a recipe for disaster.

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7 Ways To Balance Your Heart And Logic With Investors

Startup Professionals Musings

For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. It still amazes me that some entrepreneurs seem totally at a loss on this question, or customer retention rate, or even margin expectations. Show that you have to ability to move the ball forward.

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6 Entrepreneurs Share How Their Organization is Addressing DEIB

Hearpreneur

In a rapidly evolving world, the success of any organization is intricately woven with its commitment to Diversity, Equity, Inclusion, and Belonging (DEIB). OTG consistently invites its staff to engage in dialogue and exchange ideas and pathways to further ensure equity throughout Open Technology Group.

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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

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No wait, of course THAT is the single most important SaaS metric

A Smart Bear: Startups and Marketing for Geeks

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). So, retention is most-important, regardless of stage. If it cannot be fixed, it means the business is a failure even if other metrics are stellar.

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