Steve Blank

MAY 6, 2015

Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Build, Measure, Learn sounds pretty simple. Waterfall Development.

Lean 120

Lean Agile Business Model Customer Development 120

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. They don't have the best features, but they fall in love with their customers and sell that aspiration. It's commodity.

Community 54

Community Kuwait Cofounder Bootstrapping 54

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Retention of agency services for manual work that could be automated. Set clear responsibilities across partners.

Metrics 132

Metrics Campaign Channel Advertising 132

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. But here’s some examples or frameworks to consider. A) Pre-Product Companies.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. This required more product evangelism and customer wins.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 13, 2015

Customers acquired by direct mail. Total Customers. Average Revenue Per Customer. It’s hard to tell if things are getting better or worse for new customers vs old customers, because you’re lumping them all together in the data. How does retention differ among different acquisition channels?

Conversion 48

Conversion Retention Acquisition Metrics 48

Duct Tape Marketing

JANUARY 3, 2023

5 Stages Of Marketing In The Customer Success Track written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track.

Customer 87

Customer Marketing Engineer Advertising 87

ConversionXL

APRIL 4, 2017

Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. This usually means you have a high lifetime value and it’s relatively cheap to acquire customers. Do you think you could turn some of those queries into customers?

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. Here’s a good article to read if you’re looking to brush up on such a framework.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 256

Social Media Media Product Conversion Ratio 256

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

YoungUpstarts

SEPTEMBER 16, 2016

Gamification is the process of deploying gaming techniques designs to the business framework. Undoubtedly, effective implementation of gamification technique can lead to a significant increment in business revenue as well. It can be anyone; specific departmental staff, certain distinctive employees, managers, or even customers.

Retention 100

Retention Cofounder B2B Framework 100

Duct Tape Marketing

AUGUST 10, 2022

The 5 Stages Of Marketing Every Business Moves Their Customers Through written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track.

Customer 78

Customer Marketing Social Media Engineer 78

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

SEPTEMBER 25, 2018

They knew high-level numbers like sign-ups but couldn’t dig deeper into their onboarding flow or retention. Instead, they asked for vague information like “track our onboarding performance” or “track user retention.” The first step is to define our KPIs across the customer journey. KPIs for the customer journey.

Retention 107

Retention Metrics Analytics Channel 107

Duct Tape Marketing

OCTOBER 17, 2018

John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. Hello and welcome to another episode of The Duct Tape Marketing Podcast.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

MARCH 29, 2017

Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc. For example, in a year, do you think you can increase your retention by 30%? Can you increase your total number of customers by 30%? Note: Drew suggests starting with the retention goal first.).

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

AUGUST 26, 2014

The sad part is, the same study found that in almost every revenue group – with the exception the $0-10k group – companies that test changes based on extensive historical data were proportionally the most likely to be more successful. . High traffic/high bounce pages. High traffic/low speed pages. Specific countries.

Framework 109

Framework Conversion Analytics eCommerce 109

Mucker Lab

APRIL 6, 2023

If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

SEPTEMBER 3, 2014

“How do you get your customers to do what you want them to do on your website?”. What they really should be asking is, “How do I help my customers achieve their goals on my website while still achieving mine?”. From Customer Personas to Customer Journey Maps. Just 6% say they have excellent knowledge of the customer.”.

Customer 127

Customer Analytics Conversion eCommerce 127

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. Product management is fundamentally about thinking on your feet, staying one step ahead of your competitors, and being able to project yourself into the minds of your colleagues and your customers. there are many avenues.

Management 85

Management Product Technical Review Software Review 85

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). This is obvious. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). This is obvious. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

OCTOBER 27, 2021

How To Create Remarkable Experiences For Your Customers written by John Jantsch read more at Duct Tape Marketing. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. The answer is customer experience. Marketing Podcast with Dan Gingiss.

Customer 100

Customer Technical Review Social Media Green 100

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. You’ll need to do something custom.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. The power is in how customer data is used.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

NOVEMBER 9, 2021

Secure login and payments SaaS company Memberstack is a great example of how interactivity, movement, and customization can create a unique landing page experience. Using the slider and toggle buttons, users can customize the form on the right with colors and additional fields. Better customer service. Memberstack. Image source.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

JUNE 16, 2022

You should be dedicating resources to encouraging each new and existing customer to increase their spending. Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

OCTOBER 21, 2016

Gamification is the process of deploying gaming techniques designs to the business framework. Undoubtedly, effective implementation of gamification technique can lead to a significant increment in business revenue as well. It can be anyone; specific departmental staff, certain distinctive employees, managers, or even customers.

Retention 28

Retention B2B Framework Employee 28

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Without brand equity, you can’t tap into a customer’s “consideration span” when they’re ready to buy. Studies show that only 5% of B2B customers are ready to buy. What brand equity looks like, as demonstrated by customers.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Up and Running

NOVEMBER 13, 2020

A recent study called the 2020 Digital Marketing Trends Report surveyed organizations on what the single most gainful venture for them was in the current year, and once again, the same answer came out on top — customer experience. But what is digital customer experience? Understand your customers’ behavior.

Customer 135

Customer Churn Rate Silicon Valley Retention 135