Customer Later Stage Lean Sales 
OnlyOnce
DECEMBER 15, 2021
Last week , I blogged a podcast riff I did about the biggest mistakes early stage founders make and what to do about them. Here’s a summary of part 2 of what I said about later stage founders. Misread it high, and founders end up dumping money into sales and marketing too soon. The opposite is also true.
View from Seed
MARCH 19, 2015
He’s dubbed the approach “ pretotyping ,” and it shares many of the same principles as both its similar-sounding (if later-stage) cousin, prototyping, as well as the more well-known lean startup movement. You make your case with objective data: CTR, customer acquisition cost, etc.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
JUNE 2, 2022
Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.
Both Sides of the Table
MAY 13, 2018
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.
ReadWriteStart
AUGUST 26, 2022
The startup didn’t work out, but I found ways to be around it, whether it was on the sales side in Goldman for a few years. I think every company’s portfolio is different, so they’re all different sizes, different stages, different geographies, different cash positions, and different market leadership positions. .
Both Sides of the Table
JUNE 13, 2018
If your teaser deck was 8–12 pages it would likely include: team market problem why your solution solves this problem progress to date (funding, team, customers, revenue if significant) TAM (market sizing / why this will be valuable) Your “meeting deck” should just be an expansion of what was in your teaser deck. whether they invest or not.
Steve Blank
JUNE 15, 2010
What startup stage do they typically invest in? Do they “get&# Customer Development ? What Startup Stage Do they Invest In? And some larger funds that specialize in later stage deals may have a partner or two who likes to invest at this stage. Do They Get Customer Development? Lean Startups ?
Expert insights. Personalized for you.
62 
Let's personalize your content