Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

searchengineland.com

MAY 30, 2012

Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion. Search & Display.

SEO 54

SEO SEM Social Media Search 54

YoungUpstarts

SEPTEMBER 16, 2014

by Mark Satterfield , author of “ The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business “ In theory, if you want a new client, all you need to do is make your case and ask for the business, again and again and again. We’re told marketing is hard. Does that approach work?

Advertising 150

Advertising B2B Database PPC 150

ConversionXL

SEPTEMBER 3, 2019

When most marketers think about a value proposition, they’re thinking of the 10,000-foot-view—an overall company value proposition. And understanding the value prop at each level will make you a more effective—and perhaps more fulfilled—marketer. The core job of marketing is to discover and articulate that value. Not convinced?

PPC 117

PPC Advertising Database Bankruptcy 117

crowdSPRING Blog

MARCH 4, 2014

After all, marketing is as much a science as it is an art. Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). Backend developers usually focus on the interaction between the server and databases.

Web 134

Web Small Business Design Marketing 134

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JULY 10, 2014

While this is useful, it doesn’t give you a complete picture of how you are perceived in the overall market. While you might not have access to your competitor’s customer database, there are more than a few methods you can use to find out what your competition’s customers think. Sometimes your #1 Competitor is Google.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

NOVEMBER 4, 2011

Be clear on your business goals, benchmark your competition for ideas, dig in your web analytics data, conduct customer surveys, analyze search behavior on your site. This is not a lesson in physics, but a conversion formula developed by Marketing Experiments. Visual Website Optimizer has a user-friendly database of case studies.

Conversion 109

Conversion Framework Technical Review Sales 109

Up and Running

NOVEMBER 3, 2011

Markets are taking a rollercoaster ride as people speculate what will happen in both Europe and America, while the growth in the Far East that was supposed to be helping has so far not materialized. Take the time to research Search Engine Optimisation (SEO) and see how you can drive new traffic to your site. Promotional Gifts.

PR 82

PR B2B SEO PPC 82

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

Analytics 124

Analytics Metrics SEM Web 124

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. Search marketing. Not impressed?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to be hire marketers. Search marketing. Not impressed?

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ " Admit it, you've heard it. I suspect you've even used it liberally!! : ).

Campaign 128

Campaign Analytics Metrics Search 128

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

I then discuss the journey to search for a product distributor who would become my business partner, how and where I found one, as well as the establishment of the e-commerce portal itself. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

crowdSPRING Blog

JANUARY 4, 2016

After all, marketing is as much a science as it is an art. Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). Backend developers usually focus on the interaction between the server and databases.

Web 48

Web Small Business Design SEM 48

Duct Tape Marketing

AUGUST 10, 2017

Transcript of Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing. Hello and welcome to another episode of the Duct Tape Marketing Podcast. He’s a digital marketing speaker, professor, and Google Analytics consultant. Back to Podcast. Transcript. Check it out.

Minneapolis 34

Minneapolis Analytics Software Review PPC 34

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2011

In this post, I want to lay out the details involved in how I first realized the opportunity, the formation of the business idea, the search for my supplier, the establishment and growth of the business, problems encountered and lessons learned, as well as the exit strategy that resulted in the $250,000 sale of the business. I mean why not?

SEO 86

SEO PPC America Design 86

ConversionXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

Marketing 100

Marketing Campaign Email Sales 100

Occam's Razor

JULY 1, 2008

You struggle to get budget to hire Analysts or Marketers. What do I mean by that (to those of you who are not database geeks)? Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!) Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

Eventually the Internet came along and the Trading Post no longer commanded the secondhand market like it once did (though it did successfully transition online). Whenever I grew tired of a game or a toy I’d sell it via the Trading Post , usually in an effort to make enough money to buy the new toy or game I had in my sights.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization).

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Search/Keyword Competitive Performance. Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. The best marketing – and the best copy – is not about duping the reader into believing something, but about amplifying their need, alleviating their fear and exciting them to action. The audience has changed. The society has changed. Conclusion.

Greece 48

Greece PPC Audience Retention 48