Definition Internet PR Venture Capital 
Both Sides of the Table
APRIL 26, 2016
In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.” That bit is easy.
Both Sides of the Table
JUNE 22, 2011
I’m no great scholar on bubbles – I have more interesting things to spend my time worrying about than the exact definition , but having been around a few I have at least given them intellectual consideration. The fact that today’s Internet bubble does not represent all companies does not disprove its existence.
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Both Sides of the Table
JANUARY 16, 2012
There is all sorts of advice on the Internet about how to raise capital. I’ve raised money as a “hot company” and I’ve raised capital when no one would return my phone calls. I’ve raised in boom markets and when everybody thought the Internet was a fraud. How to Work with PR Firms.
Cracking the Code
JANUARY 16, 2012
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Labels: Europe Consumer , internet. Note: high CAC ratio means high productiviy (see blog post for definition). internet. (6). Venture Capital. (3). How the use of internet is transform.
Cracking the Code
AUGUST 3, 2011
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. A short interview on Bloomberg about where I see venture opportunities in Europe. Note: high CAC ratio means high productiviy (see blog post for definition). internet. (6). Venture Capital. (3).
Cracking the Code
FEBRUARY 23, 2011
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Note: high CAC ratio means high productiviy (see blog post for definition). internet. (6). Venture Capital. (3). Impact of the recession on SaaS Sales&Marketing pr. Cracking The Code.
Cracking the Code
NOVEMBER 7, 2010
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Note: high CAC ratio means high productiviy (see blog post for definition). internet. (6). Venture Capital. (3). Impact of the recession on SaaS Sales&Marketing pr. Cracking The Code.
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