Cracking the Code

NOVEMBER 7, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 59

Software Review Technical Review Cloud Europe 59

Brandanew

NOVEMBER 2, 2015

When it comes to building your online identity and influence, certain definitive steps must be followed. It may be a authority blog or an arresting portfolio of images or even a YouTube channel depending on what you do. Plan only for virality. It’s amazing to be viral. Virality can hardly be planned to the T.

Viral 100

Viral Social Media SEO Later Stage 100

Cracking the Code

FEBRUARY 24, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 54

Software Review Technical Review Europe Venture Capital 54

Both Sides of the Table

APRIL 28, 2010

Other players such as Obopay have set out to focus on mobile person-to-person cash transfers, mFoundry (a GRP portfolio company) has focused on mobile banking and a mobile wallet and one of my favorite companies m-via is focusing on mobile remittances (right now between the US and Mexico). 15mm in Series A.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Portfolio. (3). Monday, June 23, 2008. Made to Stick!

Software Review 48

Software Review Technical Review Viral Europe 48

Cracking the Code

FEBRUARY 27, 2009

This supplement to our BVP VII fund will ensure that we can take advantage of future investment opportunities and that the companies within the Bessemer portfolio have continued access to capital." Labels: Portfolio , Venture Capital. Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3).

Software Review 48

Software Review Partner United States Venture Capital 48

Cracking the Code

JANUARY 14, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

OCTOBER 9, 2009

Just some food for thought as you build your investment portfolio. Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. SaaS 13 Index Valuation. My Investments.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

JANUARY 7, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

This is going to be BIG.

AUGUST 8, 2011

I also co-led several secondary portfolio transactions where we bought pools of venture capital fund investments off of other investors when they were bailing from the asset class. you want an investor with a large local network of potential hires.

Venture Capital 110

Venture Capital PR Hiring Networking 110

Cracking the Code

OCTOBER 8, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Cracking the Code

OCTOBER 27, 2008

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JULY 10, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 63

Software Review Technical Review RSS Europe 63

Cracking the Code

NOVEMBER 10, 2009

By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful Cloud business (more.) Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Build Employee Software.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

DECEMBER 1, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

NOVEMBER 10, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review IPO Cloud 48

Cracking the Code

NOVEMBER 13, 2008

A few days ago, Bessemer West Coast SaaS Practice - David Cowan , Byron Deeter and myself, hosted a CFO Dinner for our SaaS portfolio at John Bentleys in Redwood City. Fifteen CFOs participated - about half of them from Bessemer portfolio SaaS companies (Cornerstone On Demand, Intacct. Portfolio. (3). Started on Jan. internet.

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Software By Rob

JANUARY 25, 2012

And the funds came from revenue generated by my portfolio of web applications and websites that I’ve built over the past several years. Depending on your market, the ROI can be better any other traffic source you can find (with viral traffic the most common exception). So I made my offer and she countered with 5x the amount.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

Cracking the Code

MARCH 12, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 63

Software Review Technical Review Cloud Forecast 63

Cracking the Code

FEBRUARY 25, 2008

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Hearpreneur

DECEMBER 29, 2017

Binxy Baby kind of just ended up being the name that checked all my boxes and had an available URL— a definite must-have for an online business. Later I rebranded my startup blog to Vyteo and announced we were a video marketing provider- Vyteo’s Viral Videos. Not many were. 10- One email. Photo Credit: Carrie Brummer.

Naming 105

Naming Entrepreneur Social Media PR 105

Cracking the Code

MARCH 30, 2007

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Global Technical Review Europe 48

Cracking the Code

JANUARY 5, 2007

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 16, 2006

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Venture Capital Technical Review Europe 48

Cracking the Code

FEBRUARY 12, 2007

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 28, 2006

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Technology San Francisco 48

Cracking the Code

DECEMBER 7, 2006

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

APRIL 18, 2007

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Rob Go

MARCH 2, 2017

This might mean a free viral product that we believe can quickly get scale and grease the wheels for a paid enterprise service, similar to what we see in our portfolio company Code Climate or our former portfolio GrabCAD which was successfully acquired a few years ago.

Portfolio 28

Portfolio Distribution Business Model Viral 28

www.forentrepreneurs.com

FEBRUARY 2, 2010

Companies should definitely measure how many leads, opportunities, trials and wins were derived from each marketing campaign. Peter Cohen www.saasmarketingstrategy.com David Skok Peter, this is a great point, and one which has led to many long discussions with my portfolio companies. petercohen David, Excellent and valuable advice.

Metrics 55

Metrics Design Entrepreneur Startup 55

Cracking the Code

FEBRUARY 12, 2007

Labels: internet , Portfolio. Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Posted by Philippe Botteri. at 8:53 PM. Anonymous said.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You definitely can and there are many who do. But this is incredibly hard to do, and most sites cannot do this at scale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You definitely can and there are many who do. But this is incredibly hard to do, and most sites cannot do this at scale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Cracking the Code

DECEMBER 9, 2006

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 2, 2006

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Europe Software 48

Startup Lessons Learned

JULY 15, 2020

A common test would be a viral entry or a viral attachment assay. People have been talking about virus evolution and people have been talking about antibiotic resistant bacteria, and still there's just not as much attention from the NIH and definitely far less attention from the private market. I want to see more inventors.

Technical Review 68

Technical Review Software Review Finance Technology 68

Cracking the Code

JANUARY 28, 2008

Note: high CAC ratio means high productiviy (see blog post for definition). Portfolio. (3). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).

Software Review 48

Software Review Technical Review Los Angeles Europe 48